Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The understanding needed in order to truly be relevant to buyers in the evolving digital economy and centered on helping buyers to achieve their goals.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

MAY 16, 2010

  In a B2C market, understanding persona goals and aligning strategies to help consumers accomplish their goals determines how a product or service is positioned.    Developing internal competency in this area appears to be an important mandate for organizations in 2010 and over the next couple of years. 

Buyer Personas 100

Buyer Personas Demand Generation Agencies Social Media Correlation 100

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    A focus on audience development and engaging an audience can help bring this idea into focus.  Image via Wikipedia.

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

APRIL 24, 2010

  In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.    It is our hope that we will be able to help organizations make informed decisions about the increasingly complex world of digital marketing and social business. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

MARCH 16, 2010

New York, NY (PRWEB) March 15, 2010 -- Goal Centric Management, Inc., Goal Centric is a strategy consulting firm that provides Buyer Insight and Buyer Persona Development services to help companies understand their customers better and develop growth strategies.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

Tony Zambito

APRIL 12, 2010

  It is changing that fast and the year 2010 may well be the Malcom Gladwell tipping point when businesses feel the shock wave that social business is producing.

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Tony Zambito

DECEMBER 19, 2010

  By the time they get to sales folks, whether it is in person or on the phone, they already are armed with enough information to help make a decision.    It has been written about plenty of times in 2010 that buyers want experiences that are like their consumer buying experience. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100