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Customer Experience Matrix

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Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle.

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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Focusing first on where the profiles reside should help buyers understand the most important choice they have to make. This choice will in turn determine the other decisions they have to consider.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.

Marketo 120
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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

It greatly expanded its features in 2010 and now offers a marketing automation system starting at $500 per month. This is a helpful middle ground between rules that treat all pages the same (e.g. MakesBridge is another contender. The company started in 2001 as an email service provider and still offers a $29.95 per month email product.

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Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Customer Experience Matrix

But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.

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OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads.