Chris Koch

JANUARY 15, 2010

If the vendors can’t help with the integration, IT can. This is where social media tools are helpful. PR people meanwhile should use their thick skins and relationship skills to help build the conversation in social media. At ITSMA, we’re calling 2010 the year of marketing transformation. Content creates relationships.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

APRIL 30, 2010

At ITSMA, we’re seeing four main reasons for doing it: Help. Is there a reason for you to offer whatever help you give to customers through mobile? Could your salespeople benefit from mobile access to a sales enablement application giving them advice in the field for helping customers? B2B mobile marketing case studies.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MARCH 4, 2011

In our recent survey, How Customers Choose Solution Providers, 2010: The New Buyer Paradox (free summary available), nearly 60% of respondents said that idea-based content plays an important or critical role in determining which providers make it onto their shortlists. Does that help clarify what to do next? What do you think?

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

MAY 14, 2010

That’s why at ITSMA we’re calling 2010 The Year of Marketing Transformation (sound the bugles!—a We need to create an idea engine within the organization to help SMEs come up with things to Twitter and blog about. Someone who helps identify smart ideas and people within the organization and makes decisions about how to develop them.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

NOVEMBER 20, 2009

Digital marketing has reached the budget tipping point—with help from the recession. Overall, more than 77% of marketers say they plan to increase their online spending in 2009-2010, according to ITSMA’s Marketing Pulse survey. By October, 77% were using online as a recession fighter. Marketers are building online communities—fast.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100