Biznology

DECEMBER 30, 2013

To buy an app seems so 2010, not only outdated, but also–ahhhhhhhh–so annoying! Data is instrumental in helping us make the right models for the right audiences. At the same time, we read articles in all sorts of publications and know full well that paid apps are dead. Data includes all the information brands need.

Ad Building 80

Ad Building Forecasting User-Generated Content Internet Marketing 80

Biznology

MAY 19, 2014

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

APRIL 28, 2016

When it was published in 2010, most SEOs were trying to game Google’s algorithm. So I approached Mike, who wrote the foreword of ARS, to help me write this one. Marketers are not fond of pouring over spreadsheets that help them numerically understand what content to produce and how it performs once they do. Like this post?

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

Biznology

NOVEMBER 13, 2014

Social platforms helped a bit, but – keeping with the metaphor – they are still pretty much like the Assembly language of communications. As long as we can have good filters to separate the good from the bad, having more information is better than its alternative: not having enough information.

Enterprise Management 80

Enterprise Management Work Management RSS Marketing Management 80

Biznology

JANUARY 5, 2011

million people joined the movement and helped spread the word by "liking" Small Business Saturday on Facebook. 41 elected officials declared November 27, 2010 "Small Business Saturday." That's a wonderful expansion for AmEx into a market they've been limited in before. Thirdly, this campaign was really amenable to social media tactics.

Small Business Marketing 80

Small Business Marketing Barriers Facebook Social Media 80

Biznology

FEBRUARY 13, 2015

Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. Knowing the quality will help you prepare to understand the results. First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

NOVEMBER 11, 2013

That’s because they build trust with audiences that helps spread the word, say Alex and Eric in Chapter 2, Marketing Strategies for a Digital World. CONTENT SHOULD FOLLOW THE 70/20/10 RULE: The 70/20/10 model is a framework used for many aspects of business planning.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

SEPTEMBER 16, 2010

The reality, as we sit here in the second half of 2010, is that the real power of the Internet for the true local SMB is how it impacts them LOCALLY. We now need to help the SMB adjust their view of the Internet. Forget the global reach. Forget expanding your business beyond the limitations of your geography.

SMB 80

SMB Internet Marketing Wikipedia Mobile Advertising 80

Biznology

JUNE 17, 2013

90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. 35% increase in mobile video views occurred from 2010 to 2011. (Source: MarketingSherpa ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

FEBRUARY 18, 2013

Only 21% state they have been successful in mobile – a decrease from 2010. To help alleviate the frustration, here are case studies. JANSSEN (PSORIASIS 360) : Launched a mobile phone app to help psoriasis patients track the severity of their condition. 85% report an intent to raise their mobile budgets in the near future.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

DECEMBER 16, 2010

Because this is my last post here at Mike's Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. Image by Getty Images via @daylife. by Frank Reed. Those stories are old and recycled to death. What are your thoughts on my prediction?

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Biznology

FEBRUARY 1, 2011

Not long ago, I reviewed the latest edition of Terms of Engagement , the great book on organizational change by Dick Axelrod that helps you engage the people you need to make the change process work. I believe social media, the internet, and technologies not yet invented will help us but they are supporting mechanisms.

Work Management 80

Work Management Social Media Thought Leadership Privacy 80

Biznology

OCTOBER 8, 2013

Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Again, it’s currently late 2013 and the number of posts has not progressed since 2011.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

AUGUST 19, 2019

It helps to save tons of time and money on shipping goods to regional warehouses. Rolls-Royce has been working since 2010 to build autonomous ships. AI in logistics also focuses on back-office operations helping employees to improve their efficiency and automate routine tasks. AI for back-office operations.

Forecasting 106

Forecasting Amazon Automation Demand 106

Biznology

APRIL 25, 2016

which hired Palantir to help the government analyze data to find terrorists, and to help it uncover illegal trading activity. Domo’s been around since 2010, but that’s still an absurdly large amount of funding for a company that’s just publicly entered the market. Key customers include the S.E.C., Source: Tech.co ). ROUNDFOREST.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

APRIL 28, 2021

Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010. Once you dig into your own data from your own channels, you may even glean more insights to help you with your specific audience identification exercise.

Social Media 104

Social Media Media Marketing & Strategy Paid Search Agency 104

Biznology

APRIL 18, 2013

And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020. Add to these trends a simple fact: there are precious few on the brand side to help create and curate content. Yet, what are the top content challenges for marketers?

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

NOVEMBER 8, 2010

Number of Tweets (c) Gabriela Passos 2010. Legend for Twitter charts below (c) Gabriela Passos 2010. and Mexico) (c) Gabriela Passos 2010. and Mexico) (c) Gabriela Passos 2010. Central and South America (Costa Rica, Chile, Ecuador, Venezuela, Argentina, Brazil) (c) Gabriela Passos 2010. North America (Canada, U.S.

Twitter 80

Twitter Peer-to-peer Curation Social Media 80

Biznology

AUGUST 24, 2012

According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution. And even if they do, models tend to provide guidance only at a fairly high level, which doesn’t much help with granular touch-sequence decision-making. Test and control.

Marketing Attribution 80

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80

Biznology

APRIL 19, 2017

In his new book, #Republic: Divided Democracy in the Age of Social Media , Cass Sunstein discusses the need for shared information and diverse experiences to help guard against “fragmentation, polarization, and extremism,” which will make it easier to solve problems and govern in a heterogeneous society.

Paid Search Agency 149

Paid Search Agency Brand Identity Branding Opinions 149