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Anything Goes Marketing

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010. You may see a theme here.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. EE09 rhonda : #EE09 marketers shld work w/ the sales team to help define a qualified lead for scoring. Looking forward to Eloqua Experience 2010!

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. It would be very helpful to see which channels combined with email were the most successful in certain situations. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem?

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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

Have a look at these and see if you’re company is following them: Easy Access to Customer Support : This is a no-brainer yet there are many companies out there that make you jump through many hoops to get the help you need. It’s 2010 Wind Mobile! While Wind provides the ability to email them, I’ve called them each time.

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