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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

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Is Our Social Media Terminology About to Change?

Convince & Convert

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. We already use “social” in isolation.

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How to Outrank your Competitors on Google

Schubert B2B

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

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4 Predictions Marketing Experts Got Wrong About Social Media in 2020

Hubspot

We've all been there, especially with social media predictions. In this post, we're going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions. Bad Social Media Predictions. Google would have a successful social media platform.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation.

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.