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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. What does Google consider a reliable source, good enough to rank high? E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T.

SERP 80
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The Future of SEO: Five SEO Trends That Are Here to Stay

Convert

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Following Google’s improvements and developments, SEO has been becoming smarter and more mature as well. Usability is Becoming Part of SEO.

SEO 145
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How Often Does Google Update Its Algorithm?

Moz

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Is the Google algorithm heating up? Should we even try?

Google 69
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Key Benefits the Right Domain Name Adds to your Brand

Biznology

When googling your brand name, your website will be the first thing they see in the SERPs. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Today, Google prioritizes the quality and relevancy of your website.

Domain 129
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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 53
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How Can I Learn SEO on My Own?

seo.co

To be fair, there are a lot of components of SEO to consider, with more than 200 ranking factors weighed by Google when calculating search engine rankings. You’ll need to know how the Google search engine algorithm works. SEO in 2000 was radically different than SEO in 2010. SEO in 2010 is dissimilar to SEO today.

SEO 71
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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

For example, www.outboardengines.com could dominate the SERP and then affiliate link or dropship product, making for a highly profitable small business. Alas, by the end of the decade, Google had started to prioritize brands in the SERP, and the big players had finally gotten their online act together.

Studies 69