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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Use in-store messaging to assist customers in finding what they need at a price they want to pay. Last year alone, CPG online sales in the U.S. totaled $58.6 billion, which accounts for 11% of total CPG retail sales.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Pricing ranges from $30 to $150 per month. Proclaim Messenger.

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Programmatic Advertising Glossary & Brief History

Digilant

Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 And what did Google do to combat this? billion in 2007).

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Twitter’s demise would cost marketers an important, useful channel

Martech

Google understood that and offered $10 billion for the company in 2010. But even then many analysts said it would be difficult for Twitter to ever earn back the purchase price. A very high price is paid. TikTok $46.86 Facebook $30.75 LinkedIn $25.97 Twitter $9.39. Musk himself has since said he overpaid for it.

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8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? 5 Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. Google Analytics Enhanced with SEO Site Tools by Wisdom IT Solutions. 30+ More Google Analytics Tools, Apps, Hacks, Tweaks and Other Resources by SEOptimise.

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How to cannibalize your own product well

Kevin Indig

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The New York Times recently reported about a Code Red initiative at Google as a response to the success of Chat GPT. This is the power of Ahrefs Webmaster Tools!

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3 keys for better email engagement in Gmail

Martech

Does it include economic indicators like what people buy, how often they buy and whether they buy full-price or wait for discounts? It means we’re still talking about issues that were hot buttons back in 2010 and 2013 when people thought of it as the cheap and easy channel. We’ve already seen what Google and Yahoo!