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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. That is a 700% increase since 2010.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Convert PowerPoint presentations to Flash, or into YouTube videos? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Create video emails?

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Pointing out that lead nurturing is a critical process because “9 out of 10 visitors to your website are not ready to buy now,&# this post presents seven keys to creating and maintaining a successful lead nurturing program, beginning with research and content mapping and progressing through continuous measurement and refinement.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Yes, looking at different email marketing metrics is good to give you and your team an overall sense of how others are doing and also to spot trends but you should set your goals based on your overall objectives and historical performance. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. Don’t miss out on this crucial point in the buyer’s journey by ensuring your brand is present. Depending on your industry, demonstrating thought leadership can take different shapes.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. When speaking or presenting, record it on video and upload it to company YouTube channel.