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How to Outrank your Competitors on Google

Schubert B2B

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g.

Adwords 100
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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains.

SEO 217
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How Often Does Google Update Its Algorithm?

Moz

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Is the Google algorithm heating up? Should we even try?

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Remember: don’t be a slave to Google. But keywords and backlinks are not the be-all and end-all. Google is smarter than ever.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Content marketers can use keywords in a whole new way — to answer questions — to become the one Google suggests when potential customers are out and about. Last year alone, CPG online sales in the U.S. totaled $58.6

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

When googling your brand name, your website will be the first thing they see in the SERPs. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Today, Google prioritizes the quality and relevancy of your website.

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