The Unfinished Business of Sales-Marketing Alignment
B2B Marketing Directions
DECEMBER 9, 2018
Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Yesterday, I performed a Google search using the term "sales and marketing alignment." When I limited the search to the previous year, Google still returned 22 pages of results. My search produced 320,000 results.
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