| | | Social Marketing Forum | |  2010 + Google | 3 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM NOVEMBER 19, 2010 Relevance and Content Key in Search Engine marketing Naturally search engines, with Google as the eternal leader (although Bing is progressing), are still used frequently, but the information is being found increasingly elsewhere. How useful are Google Instant and adding social to search? Recent innovations such as Google Instant and the option to search within Google for content in the social sphere, don’t really make the search engine experience much more relevant (at the most faster and “more fun”). How people search for and find information has changed entirely. And the focus is shifting. That price is privacy. | SOCIAL MARKETING FORUM NOVEMBER 22, 2010 Five Tips to Improve SEO Using YouTube However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes. There are dozens of possibilities to get your video (channel) found in Google. Here are some tips to get your YouTube videos and/or channels found in Google’s search engine results. One of the best ways to be indexed by Google is to have other online pages and posts refer to your video. It is rumored that Google only indexes videos with a certain rating. True or not? | | | | | |
| SOCIAL MARKETING FORUM NOVEMBER 20, 2010 Getting S.M.A.R.T on Social Media Data Let’s compare the sometimes supposed free lunch with for instance web analytics: sure, there are free tools (should I mention Google Analytics?) Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Are you where your customers are? Do you know how effective word of mouth is? Do you use social media and the proper tools to measure, engage and act? People use social media. And so do your customers and many other people you want to reach. Your website is the hub of your marketing activities. Where do you start? | |
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