Paul Gillin

APRIL 4, 2013

The publication date is 2010, but I didn’t find out about it until just now. I guess Google Alerts doesn’t find everything. The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that.

Social Media 50

Social Media Promotion Studies Google 50

Paul Gillin

JANUARY 16, 2012

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The term “social business” has been gaining traction in the last year. “It’s not just about demand generation but incorporating social it into all aspects of your business.”

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

OCTOBER 12, 2011

In 2010, the analyst is to the value creation dance what the CIO was in the 80s and 90s: unloved, misunderstood but poised to play a major role in the future. Google CEO Eric Schmidt has said that Google has a lot more data than it ever uses because it would be creepy if they did use it. Let’s analyze it.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

APRIL 10, 2013

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. Telling Stories. For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

AUGUST 9, 2012

Twitter was the vehicle director Kevin Smith used in February, 2010 to express outrage about being denied seating on a Southwest Airlines flight because airline personnel claimed the 300-plus-pound Smith wouldn’t fit in a single seat. Smith tweeted his attacks for days and continued the criticism on his podcast.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50