Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. An outstanding list of the top 15 free PR distribution sites based on five criteria: Page Rank, distribution to Google News, Alexa traffic rank, cost of optional services, and rejection rate. Post on Google Buzz. Like what? How Is PR Changing? Digg this!
France’s Google is different than ours
APRIL 7, 2015
As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right?
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Post on Google Buzz.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. Post on Google Buzz.
Google Basic Keyword Research Tools for Your Site
JULY 20, 2010
Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google Webmaster Tools. Seeing all the keywords for which Google shows your site on search results may lead to some unexplored topic areas. Google AdWords Keyword Tool. Keywords. Adwords. Content strategy. Other Keyword Tools.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Things That Websites Need in 2010! Google Instant Previews Makes Site Design A Priority by MediaPost Online Media Daily. Post on Google Buzz. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. What website design trends should graphic artists take note of?
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. Post on Google Buzz. How can I get more retweets? Tweetvolume.
Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
NOVEMBER 24, 2015
Google has always prided itself on creating a great search experience for it’s users. One of the primary measurements users have for their experience with Google is site speed. Think about it, nobody wants to click on a Google link and wait a long time for the page to load. So site speed, or “Page Load” speed, has become a big factor in Google’s search algorithm.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Post on Google Buzz. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. by My Venture Pad. Digg this!
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Rene LeMerle provides mini-reviews of his favorite free monitoring tools, from the obvious (Google Alerts, Social Mention) to the less familiar ( Boardreader , Samepoint ). Google: the killer social media monitoring platform by Social Media Today. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. Post on Google Buzz. by Kuno Creative. It’s a fad.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Post on Google Buzz. Create video emails?
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
Turns out they were looking for somebody who could help explain where the future of social media was going and when they entered this into Google, a blog post I wrote a year ago popped up! Post on Google Buzz. . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? .
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Enjoy! Email this to a friend? Tweet This!
8 (of the) Best Web Analytics Guides of 2010
FEBRUARY 4, 2011
Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. Google Analytics Enhanced with SEO Site Tools by Wisdom IT Solutions. concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. Digg this!
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. What Would Google Do? Like what? uberVU.
Google Pay-Per-Click Options; Enhancing Your Campaigns
NOVEMBER 20, 2010
Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay. Google has increased the importance of the top three positions recently with the advent of Google Instant, and the reorganization of how Google Places works. When searching … [ visit site to read more ].
Mayday and Caffeine – Two Google Projects That Changed Your.
JUNE 23, 2010
In recent weeks, Google completed two rather significant changes; one, Mayday , is related to how Google handles search queries and the other, Caffeine , deals with how Google indexes the web. Here’s Google’s Matt Cutts with an explanation: CAFFIENE Think; search timeliness. Technology Naughty Vs. Nice In 2010 2. Think again. MAYDAY Think; search quality. Sign up.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). Post on Google Buzz. People are busy. As A.J.
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
Post on Google Buzz. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.
Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
DECEMBER 23, 2010
2010 in Review! original on social media monitoring posted September 24, 2010). Check out the News tab Monitor mentions of your topic on various news services, including Google News, blogs, and Flickr. 3. Check out the Google tab Monitor searches of your topics using Google search for the web, video, bogs, news, images and books all in one place. 6.
Confessions of a Google Spammer
MAY 27, 2015
Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Google Made Us Do It. Ironically, I had applied to work for Google's webspam team in 2010. You win, Google.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. The dangers of ranking No. 1 on Google by iMediaConnection. ** 5 Stars. The Art and Science of SEO Site Audits [Best of SEW 2010 #10] by Search Engine Watch. ** 5 Stars. Google Instant and SEO. SEO Basics.
How to Use Google Plus for Personal Branding and Establishing Author Rank
NOVEMBER 29, 2012
Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Take our Google Plus contributor, Mark Traphagen , for example. The number one reason businesses are skeptical of the efficacy of Google Plus, in my experience, is having heard the “ Google Plus is a ghost town ” mantra so often they now believe it must be true.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far).
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Post on Google Buzz. Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. And both rely on the ability to tell an interesting story. Digg this!
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This!
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Google Launches Blog Finder for Any Topic by ReadWriteWeb. Marshall Kirkpatrick dives into Google’s expanded blog search capabilities and concludes “The search results in this new search by blog feature look pretty good to me. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Best Social PR Guides and Tips of 2010 (So Far). Post on Google Buzz. How can you amplify and extend new releases through social media? ‘Loser. PR and SEO.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Post on Google Buzz. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.. Digg this!
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. Post on Google Buzz. What are our key objectives for social media marketing? Which emerging trends do we need to keep an eye on? You decide.
Internet Trends From The Web 2.0 Summit
B2B Marketing Insider
NOVEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook. 4.
Google Will Be the Largest Content Producer in Three Years
OCTOBER 6, 2011
A decade ago when I worked for Penton Media, Google was a hot topic. To partner or not? Do we open up our web content to Google’s spiders? Publishers and editors were of the mindset that Google was somehow stealing their content by indexing it and serving it up to Google’s search engine. And Google Grew. Google Is Changing The Model.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. Authority Labs By far my favorite tool for tracking search engine positioning, Authority Labs shows you at a glance whether you’re #4 or #40 in Google, Bing and Yahoo! Smart. Nifty.
11 Myths of Social Media Marketing
MAY 24, 2010
Post on Google Buzz. Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is so easy we can hire an intern to do it. Argh, no! Um, no.
The five elements of a perfect blog post
grow - Practical Marketing Solutions
NOVEMBER 30, 2010
Are you more likely to enjoy and remember a post titled “An analysis of SEO implications for blogging or one titled, “ How to be a Google Whore — which used humor to illustrate a dead-serious issue in our field? “How do I create the perfect blog post?. That question by a young student stopped me in my tracks. Hoist a hearty headline. The best bloggers are real.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Post on Google Buzz. How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer. So how do you produce great content? by Ink Rebels.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Post on Google Buzz.
AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
Modern B2B Marketing
FEBRUARY 24, 2016
Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. As The new look. No doubt.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. Not to mention the ever-growing importance of social strategy.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.