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FEBRUARY 17, 2011 [2010, Godaddy] Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?
Other entry points: accounting software like Intuit Quickbooks, email clients like Microsoft Outlook, personal productivity suites like Microsoft Office, Web hosting companies like GoDaddy , and of course CRM like Salesforce.com.) As a point of reference, Constant Contact says it is used by more than 400,000 organizations, compared with maybe 10,000 for all marketing automation systems combined. The company expects more than $200 million in revenue in 2011, which about equals my estimate for 2010 revenues for all B2B marketing automation.
FEBRUARY 17, 2011 | CUSTOMER EXPERIENCE MATRIX
[2010, Godaddy] Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?