Tony Zambito
MAY 16, 2010
. What we are seeing is the application, through a goal-centered buyer persona approach over the last eight years, of gaining insight into buyer’s goal orientation to determine customer strategies related to B2B marketing, content marketing, demand generation, and innovation.
Tony Zambito
JANUARY 30, 2011
One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development. Image via Wikipedia. Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company. How?
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Tony Zambito
MAY 1, 2011
Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users. Image via Wikipedia. To say things are changing is an understatement. What we are seeing is the rising importance of social marketing and social selling.
Tony Zambito
MAY 5, 2010
The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing. Image by HubSpot via Flickr. This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries.
Tony Zambito
DECEMBER 5, 2010
Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers. Thinking Image by Benjamin Ellis via Flickr. Buyer behavior as a result is changing significantly on two fronts.
Tony Zambito
DECEMBER 19, 2010
It has been written about plenty of times in 2010 that buyers want experiences that are like their consumer buying experience. . They all got it: the content was all about their product and them and nothing about the buyer. This is not going to plain work anymore!
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