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MARKETING GENIUS BLOG
DECEMBER 19, 2011
The B2B Buying Process Has Changed a Lot in a Year
While the survey data from 2010 had pointed to a significant shift inBtoB buyer behavior, the 2011 survey showed business buyers are looking for even more control over the purchasingprocess;and. best practices demand generation Demand Generation_EG social marketing b2b b2b lead generationYou can read the entire report  here.
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MARKETING GENIUS BLOG
JULY 29, 2010
3 Reasons to Track Social Media Demand Generation
Here’s 3 important reasons marketers need to figure out how to track Social Media lead generation : Social Media is not free. Check out this short on-demand demo showing how a B2B Marketer tracks lead generation from social media. Tags: Demand Generation_EG Genius.com Social Marketing Automation_EG demand generation social media B2B marketers are still getting their arms around measuring the impact of Social Media. Everyone’s doing it, but few are able to attach hard metrics. Social Media drives high quality leads. Social Media is in constant flux.
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MARKETING GENIUS BLOG
FEBRUARY 2, 2010
Top 10 Demand Generation Metrics
Recently, I gave an  introduction to Demand Generation Metrics an article that described a general approach to compiling demand generation metrics. Now, I will present the top 10 metrics for marketers who are responsible for lead generation and lead nurturing. Demand Generation Metrics. Regardless of your definition of ‘qualified’, this metric shows whether your lead generation activities are attracting the right leads. Some campaigns may generate large numbers of raw leads, but no opportunities. The Demand Generation Dashboard.
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MARKETING GENIUS BLOG
OCTOBER 5, 2010
Walk Before You Run With Lead Nurturing
Tags: Demand Generation_EG Email Marketing Email Marketing_EG Lead Nurturing_EG Lead Scoring Lead Scoring_EG Lead nurturing Marketing Automation Marketing Automation_EG best practices demand generation
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MARKETING GENIUS BLOG
MAY 13, 2010
5 Ways to Create Content Without Writing a Single Word
To convince them more easily, offer a search engine optimized link back to their site, or add a lead generation form to share the leads. Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. It’s also helpful to ask other people to contribute content. Guest Post. Ask them if they want to write a guest post for your blog. Thought Leadership Interview.
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MARKETING GENIUS BLOG
AUGUST 23, 2010
Monday Marketing Term: Acquisition Cost
Tags: Marketing Terms best practices acquisition cost demand generation genius.com.
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