Crimson Marketing

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Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue. Jon has a passion for helping marketers everywhere.

Marketo 100
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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”. In fact, the number of leads generated by paid search ads was three times higher than Paychex had previously believed.