Remove gatekeeper
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The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? This is the reality for most salespeople. Give your network a boost with PeopleMaps The answer is in PeopleMaps. This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target.

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The 5 Top Media for Cold Prospecting

ViewPoint

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop.

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IT Sales & Marketing Grows More Complex: Only 5% of CIOs Can Authorize IT Investments Alone

The ROI Guy

With the financial executive wielding so much approval power, savvy marketers and sales professionals must understand how CFO's views technology investment decisions, directly influencing, or empowering the champion with the right content to connect, engage and sell these economic-focused gatekeepers.

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Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

Heather Rast 07/06/2010 at 8:18 PM Permalink Hi, Elizabeth! 2) A bit tactical, but as a tool user I write from experience – maintain a central repository (and gatekeeper) for the various log-on credentials needed for all these tools. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion.

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Top 15 Fastest-growing UK Startups to Watch in 2024

Sage Marketing

Fornova Founder/s: Michael Rubanovich, Founding year: 2010 Total Funding: $7M Fornova is on a mission to provide an entire industry with the data and analytical tools to help every stakeholder in the ecosystem make better decisions. Pragmatic Semiconductor Founder/s: Richard Price, Scott White Founding year: 2010 Total Funding: $203.4M

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Top 15 fastest-growing UK startups to Watch in 2024

Sage Marketing

Fornova Founder/s: Michael Rubanovich, Founding year: 2010 Total Funding: $7M Fornova is on a mission to provide an entire industry with the data and analytical tools to help every stakeholder in the ecosystem make better decisions. Pragmatic Semiconductor Founder/s: Richard Price, Scott White Founding year: 2010 Total Funding: $203.4M

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.