Conversica

AUGUST 15, 2018

This is just the most recent nod the company has received—Conversica is also a Gartner Cool Vendor, was named to the San Francisco Business Times “Fast 100” list of the Bay Area’s 100 fastest-growing private companies, is a Red Herring Global 100 award winner, and was named to CB Insights 2018 “AI 100.”. About Conversica.

Marketing AI 40

Marketing AI Work Management Marketing Management Paid Search Agency 40

SnapApp

JULY 9, 2014

It is the most clear articulation we have produced yet of how our software helps marketers build compelling interactive experiences anywhere and anytime without the use of development or IT resources. Since 2010 we have been pioneering software to replace development cycles for marketers.

Marketing Websites 48

Marketing Websites Gartner Forrester Trust Marketing 48

The ROI Guy

JULY 5, 2011

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Gartner’s forecasts are up significantly from estimates earlier in the year, when 5.6 % growth for 2011 was the prediction, despite the disaster and perceived pause in the global recovery.

Enterprise Management 40

Enterprise Management Marketing Management Spending Allocation 40

The ROI Guy

JUNE 3, 2010

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. gain in software spend, and a sluggish 1.5% gain in software spend, and a sluggish 1.5% Gartner has a slightly more optimistic outlook, predicting a 4.1% IDC's latest predictions point to a 3.8%

Budget Programs 40

Budget Programs Gartner Campaigns Forrester 40

The ROI Guy

AUGUST 3, 2010

This is good news for IT vendors, who were predicting that perhaps the issues in Europe or US unemployment would put a damper on growth in the second half of 2010. for the full year 2010, and 7.8% Growth is expected to be led by computer equipment and software spending, growing a dramatic 19.4% in the U.S. respectively.

Forrester 40

Forrester Spending Gartner Budget Programs 40

The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. Microsoft Corp.

SMB 40

SMB Spending Marketing Management ROI 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Tom then served Gartner as a Managing VP.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Tom then served Gartner as a Managing VP. Latest Research.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom then served Gartner as a Managing VP. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Hubspot

JUNE 28, 2019

Acquired by Dell in 2010, Boomi offers a cloud-based integration and API management solution with all the bells and whistles you could ask for: workflows, API design, application deployment, B2B/EDI management, and much more. Let's dive in. Dell Boomi. Price: Starting at $549/month. Oracle Integration Cloud. Informatica.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Vendors 74

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

The ROI Guy

FEBRUARY 15, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

MAY 12, 2010

SearchCIO's latest survey on IT budgets and spending priorities confirms reports from Forrester, Gartner and other analysts, that the IT spending recovery in 2010 is upon us. Search CIO indicates that "2010 and perhaps 2011 will be somewhat chaotic years for CIOs."

Allocation 40

Allocation Vendors Budget Programs Lock-In 40

The ROI Guy

JANUARY 20, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 14, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. For the reasons you’ve listed here.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. link] Katie Van Domelen Thank you!

Social Media 155

Social Media Media Paid Content Work Management 155

The ROI Guy

SEPTEMBER 4, 2007

In fact, according to Gartner’s white paper on Data Center Power and Cooling Scenario Options for the World Ahead, April 2007 during a 24 hour period less than 10% of the typical x86 /x64 server computing capacity is used. by 2010 [2]. Tom then served Gartner as a Managing VP. Latest Research. Let the Good Times Roll?

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Hubspot

DECEMBER 7, 2012

Given the rapid pace at which new technology and software is emerging for marketers -- and as a result, how much more data is available to them -- these statistics are totally understandable. In fact, Gartner predicts that CMOs will outspend CIOs by 2017. And believe me, it's all too common. and not in a good way.

Marketing Budget 28

Marketing Budget Work Management Marketing Management Paid Search Agency 28

The ROI Guy

NOVEMBER 8, 2006

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

WebMarketCentral

JULY 23, 2009

Because when businesses aren't optimistic about demand, they don't invest in new software and other technologies. On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

The ROI Guy

NOVEMBER 8, 2006

As well, the costs for hardware platforms, software licensing, management utilities and business resilience should be tallied, since these typically consume 40% or more of any database project’s cost. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Webbiquity

NOVEMBER 5, 2019

For example, Forbes often covers financial technology and software (fintech), so if that’s your target market, you may want to do a search like this: site:forbes.com fintech software. Technographics (What other software or technologies are likely to be using?). Typical company size and industry. Key concerns /pain points.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

The ROI Guy

DECEMBER 14, 2005

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Work Management Marketing Management Budget Programs 40

ClickZ

FEBRUARY 24, 2020

30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. A sample of Allocadia’s current customers. CRM systems.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40