Why Sales and Marketing Don't Get Along « The Effective Marketer
The Effective Marketer
MARCH 24, 2011
According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. In their “ CMO Perspectives on B2B Marketing Automation this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. No news there.
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