Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. This required spending huge amounts of money on channels and tactics that were impossible to measure. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. No news there.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Conversica

AUGUST 15, 2018

This is just the most recent nod the company has received—Conversica is also a Gartner Cool Vendor, was named to the San Francisco Business Times “Fast 100” list of the Bay Area’s 100 fastest-growing private companies, is a Red Herring Global 100 award winner, and was named to CB Insights 2018 “AI 100.”. About Conversica. Contact: Sara Black.

Marketing AI 40

Marketing AI Work Management Marketing Management Paid Search Agency 40

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. The pattern holds for YouTube and Linkedin, too. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

NOVEMBER 5, 2019

According to Gartner , members of B2B buying teams spend nearly half of their time doing independent research, and: “When B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. Converting organic search traffic. Relying on low-volume keyword phrases.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

B2B Digital Marketer

OCTOBER 5, 2020

For more information on Paul’s background visit his LinkedIn profile – [link]. Paul’s LinkedIn: [link]. Or, um, you know, we’re posting some stuff up on our LinkedIn page and, you know, nothing’s really happening. Timestamps/Outline. 00:36 – Paul Slack’s background in B2B Digital Marketing. Links and Resources.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52