Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies
The ROI Guy
FEBRUARY 15, 2011
Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.
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