Adobe Experience Cloud Blog

OCTOBER 27, 2010

The ultimate objective of marketing is to increase revenue performance , and one key way to achieve this is to optimize the entire sales funnel. In his presentation, he covers a five-step process to optimize lead management, get marketing and sales alignment , and make the most of your entire sales funnel.

Top of Funnel 48

Top of Funnel Optimization Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. If your team excels in quantity but lacks in quality, try these three methods to improve the quality of your leads.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. In alphabetical order (click on name to scroll down): Adam Blitzer , COO & Co-founder, Pardot. Manager, Inbound Marketing, Marketo. In 2010 you’ll start to hear about marketing methods. The response was overwhelming: see below for all 18 (!)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100