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The Best B2B Marketing Ideas of 2010

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. You Don’t Know Jack (about online marketing) by Marketo (36%). 1. This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge.

Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database.

Top 10 Tips for Lead Nurturing Success

Modern B2B Marketing

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices. Start with a goal : Setting up a lead nurturing program is not a goal. Some objectives can include: converting raw sales leads into qualified prospects, identifying key decision-makers, turning dormant accounts into active accounts, etc.

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. What is Marketing Automation?

3 Ways to Improve the Quality of Your Sales Leads

Modern B2B Marketing

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other. Fine-tune your lead scoring system.

Engaging your audience with top experts – Revenue Master Series

Fearless Competitor

Brilliant idea by Marketo. Marketo calls it Revenue Master Series. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Jon Miller (at left) and Phil Fernandez (VP, Marketing and CEO) have hit on something. As a B2B marketer, you can do this too.

The Fearless Competitor introduces you to Marketing Automation service

Fearless Competitor

Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation.

Marketing Automation Acceleration service launched

Fearless Competitor

BETHPAGE, NY, June 10, 2010  /24-7PressRelease/ — Nearly seven out of 10 businesses say that “generating high quality leads&# is their top challenge, according to researcher MarketingSherpa. But marketing automation software customers are realizing that tools alone do not address the high-quality leads problem. About Find New Customers LLC.

Inbound Marketing is the future, but are you ready?

Fearless Competitor

This looked like an exciting opportunity for me.  We could transform this company into a great firm like HubSpot or Marketo.  I was pumped.  To ensure we were on the same page, I gave the CEO a copy of eMarketing for the Complex Sale.  (If you like this article, I invite you to subscribe in a reader or via email.). There is no question in my mind.  But there’s a fundamental problem. 

5 Tips and Tricks to Make Your Blog ROCK!

Fearless Competitor

Just create a set of questions and invite top experts. I did it with many top expers like Jon Miller of Marketo, Trish Bertuzzi of the Bridge Group, Kevin Temple of Enterprise Selling, Paul Dunay of Buzz Marketing for Technology and Brian Kardon of Eloqua. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. (reposted to fix the permalink. thanks). The CMO of Satmetrix , Deb Eastman told me she can barely get to it once a week. It’s easy. Offer to interview experts. Think.

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Modern B2B Marketing

At my previous company my success was measured by number of leads.  If I hit the right number, I was in the clear.  If the total lead count was high, I was awesome.  If I was short of my lead goal, I had some explaining to do.  More leads equals more won deals.  The problem with this kind of mindset is that more leads does not equal more deals. Makes sense, right? 

Manticore VII Marketing Automation and Lead Generation Released


Although the improved UI is the big change, the new version also adds integration with for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. This has made the marketing funnel longer, and the actual sales process shorter. Proper lead nurturing has become critical, which is where marketing automation systems come in. The company made the announcement at’s Dreamforce conference in San Francisco. Share this on Digg this!

Optimizing the Entire Sales Funnel

Modern B2B Marketing

The ultimate objective of marketing is to increase revenue performance , and one key way to achieve this is to optimize the entire sales funnel. Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , addressed the critical hand-off between marketing and sales as he spoke to a group of marketing professionals at MarketingSherpa’s 2010 B2B Summit. In his presentation, he covers a five-step process to optimize lead management, get marketing and sales alignment , and make the most of your entire sales funnel.

7 Can’t Miss B2B Marketing Webinars

Modern B2B Marketing

Learn to improve demand generation , amplify lead nurturing and more with help from these 7 can’t miss B2B marketing webinars.   1. Infuse Innovation Into Demand Generation This webinar from Marketo features a panel discussion with John Watton from ShipServ, David Woodhead from Astadia and Stan Woods from Velocity. Learn how Sonic Foundry built a lead generation program from scratch when it rewrote its mission and started a complete new product line. Discover what lead nurturing is and why your organization needs it. Small B2B Team?

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2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association

Modern B2B Marketing

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010.  This webinar, hosted by the American Marketing Association, featured Tony Jaros, VP of Research at SiriusDecisions, and Jon Miller, VP of Marketing at Marketo who together discussed five key planning assumptions in two key areas- reputation and demand generation.  Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

The biggest mistake I see sales executives and reps make is to fear social media or dismiss it as a time waster.  We can now point to many examples of social media contributing to a sales manager's monthly quota or filling the pipeline with qualified leads.   We sales people are also susceptible to making the same mistakes in social media that we make face-to-face, on the phone, in e-mail, and any other communications: we talk before we listen.  What are your thoughts on lead nurturing to help sales move leads through the sales funnel? Sales 2.0 In Sales 2.0,

The New Secret Sauce to Demand Generation

Modern B2B Marketing

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. appealed, somewhat humbly, to my readers of the Modern B2B Blog  to explain that this was not to promote Marketo, but rather, share our own demand generation and lead management processes.

The Methodology behind Revenue Analytics

Modern B2B Marketing

It serves as the foundation of revenue cycle analytics and allows marketers to discuss results in a way that shows the effectiveness of lead generation and lead nurturing activities, activities that affect every stage of revenue. Adjusting lead scoring rules and sales alerts by stage. Tags: Accountability Lead Management revenue cycle revenue cycle analytics

Customer-Centric Marketing with Ronald Ladouceur, Media Logic VP

Modern B2B Marketing

Find out how the marketing landscape has changed and the ways it affects how we generate leads, move prospects through the funnel and manage our day to day duties as marketers. What’s emerging looks, at first, like an alien landscape; some kind of Twilight Zone alternate reality where the tried and true rules of lead generation and lead nurturing no longer apply. How does this new landscape affect lead generation and lead nurturing ? We say, provocatively, “There is no funnel.” Read below to learn more. But I think that’s unlikely.

‘More Intelligent’ Marketing Drives Greater Revenue Performance and ROI

Modern B2B Marketing

This is from Marketo’s newly published “Definitive Guide to Marketing Metrics and Analytics” : Do you know what profits a 10% increase in your marketing budget would generate? According to the Lenskold Group’s 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is “I Don’t Know.”. by Phil Fernandez. Here’s another way of looking at the problem.

5 Ways Sales Will Continue To Evolve

Modern B2B Marketing

Cutting edge technology combined with expanding online channels will offer sales teams countless strategic and operational choices to connect and convert leads. Sales research shows that companies that have sales and marketing collaboration through the revenue cycle have markedly improved lead generation and conversion. B2B Sales lead generation qualified sales lead sales 2.0

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Does the sales team either ignore your hard-won leads or complain about their quality?