The ROI Guy

JANUARY 13, 2010

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. Forrester however thinks these estimates are low and is indicating that 6.6% In sentiment, Forrester indicates that formal IT budgets do not point the way to the upward revision in growth estimates.

Budget Programs 40

Budget Programs Spending Lead Scoring Lead Ranking 40

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. The important thing is how consistent, or integrated your message and branding is across channels. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

chiefmartech

NOVEMBER 11, 2017

I love the channel software landscape graphic below produced by Jay McBain of Forrester. If we define success as building an ever wider assortment of products, shipping them to tens of millions of users and earning hundreds of millions, or even billions of dollars in short time frames, the good times may just be getting started.”

Software 80

Software Paid Search Agency Companies Startups 80

Vidyard

MARCH 7, 2017

“Shannon and I share such similar visions and values, so I know her guidance will be especially valuable to our marketing, communications, sales and product teams as we continue to build the best customer experience possible,” says Michael Litt , CEO at Vidyard. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. Developed in the early 60s by the marketer E.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Moz

JANUARY 14, 2020

Very specialist websites with a narrow product range could capture high volumes of traffic and sales. For example, www.outboardengines.com could dominate the SERP and then affiliate link or dropship product, making for a highly profitable small business. They can track cross-device conversions in Google Ads — why not in Analytics?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. ” Here are 37 reasons why. comScore ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Think with Google suggests that 90% of people find new products and brands through YouTube.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Vidyard

MARCH 7, 2017

“Shannon and I share such similar visions and values, so I know her guidance will be especially valuable to our marketing, communications, sales and product teams as we continue to build the best customer experience possible,” says Michael Litt , CEO at Vidyard. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

. “Shannon and I share such similar visions and values, so I know her guidance will be especially valuable to our marketing, communications, sales and product teams as we continue to build the best customer experience possible,” says Michael Litt , CEO at Vidyard.

CMO 50

CMO Linkedin Enterprise Management Press 50

Online Marketing Institute

NOVEMBER 1, 2010

My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. This blog draws on the heritage of my Forrester research. Inside Sales Top Method for Lead Generation in 2009 according to Forrester and MarketingProfs | Ken Krogue Says: February 8, 2010 at 9:34 AM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. link] Production Video Services Well, I must say…I found this blog post via Twitter. Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Smashmouth Marketing

MARCH 6, 2009

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. productivity technologies" David Thompson, Genius.com #sales20. damphoux : Brett Wallace, @forrester - the key to a good engagement is starting with a solid introductory appointment #sales20. greenleads : "Sales 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Smashmouth Marketing

MARCH 19, 2009

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Allocation 40

Allocation Budget Programs Forrester Bundling 40

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard : It wasn't Forrester who said that, it was IDC. Back in the late 90s, I was the founder of a software company called Pangaea.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard : It wasn't Forrester who said that, it was IDC. Back in the late 90s, I was the founder of a software company called Pangaea.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Convince & Convert

JULY 28, 2010

Buy your own product. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

The ROI Guy

JULY 7, 2010

So are the leading characteristics for sales and marketing in 2010. The original Forrester study and commentary can be found at: [link]. Sales cycles are extended, more stakeholders are involved in each decision, and more competitors seem to be invited into every deal.

Differentiation 40

Differentiation Peer-to-peer Forrester Microsite 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Conductor

APRIL 28, 2020

In the NFL, there was an average of 6–10 Achilles tears per season from 1980 to 2010. Daily Standups for the Content and SEO Team This is a common practice for product and engineering teams employing the Agile methodology, but it’s becoming increasingly popular for non-engineering teams too.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

The ROI Guy

NOVEMBER 29, 2010

Marketing needs to develop content and assessment tools to help sales professionals add value earlier in the sales process, helping to morph current product / solution sales methodologies towards value selling engagements. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Frugalnomics in Full Effect: Forrester and Gartner. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

MARCH 15, 2011

Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Commodity sales professionals are being disinter-mediated.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. link] Patrick Good stuff Jay. link] Patrick Good stuff Jay.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

AUGUST 14, 2011

Esp with high consideration set products and long sales cycle, it makes it difficult to track. Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. data above). data above).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The ROI Guy

JUNE 16, 2009

The old way of pitching new products, features, function and price won't work. Investments in tools that will help marketing and sales change the connection with customers is key. to match customers needs will be required to meet the demands of the strong recovery.

Forrester 40

Forrester Advertising Agencies Opinions Paid Search Agency 40

Adobe Experience Cloud Blog

JUNE 27, 2010

“The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”. That insight enables sales to act as experts in the product selection process instead of negotiators.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40