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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5%

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. " in the marketing mix.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Twenty five percent of the U.S. Among influentials?

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web. Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Technology should only be determined at the last stage of the planning process. So really, I'm curious.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Better yet, start a secret shopper program and augment your own observations with those of friends, family members, and customers willing to fill out a short shopper report.