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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. You can find an overflow of statistics.

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Is Facebook Suffocating the Rest of Social Media?

Convince & Convert

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. consumers engaged in certain social behaviors actually went down, not up. Is this the long-promised social media backlash? Is the bloom off the rose?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By 2010, YouTube was generating more than two billion views each day. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast.

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