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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Several blog posts have foolishly been written about social media “killing&# email.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

Planning 100
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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? Copyright © 2010 Tiecas, Inc.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Linkedin and Twitter integrate. 40% of Marketers plan to increase their budgets in 2010. YouTube is routinely serving more than a billion video views per day. A Robert Half Technology study announces 54% of companies blog social media sites. Social media use soars among b-to-b marketers.