Are the 4Ps Still Relevant or In Need of a Major Reset?
The ROI Guy
FEBRUARY 10, 2015
Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. Today buyer is more empowered with: Information, leveraging the Internet and social media / peer recommendations to make more informed purchase decisions More ways to buy Products that are more personalized / customized for the individual.
Let's Face It For Facebook: It's All About The Benjamins
MAY 27, 2010
Image via Wikipedia. Like Forrest Gump's momma told him, "Stupid is as stupid does," the same applies to Facebook. Facebook needs to get their information in the open for marketers to spend money with them. by Frank Reed. Privacy is an illusion when it comes to Facebook.
Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
June 2010. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Chris Koch , June 11, 2010 What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else?
Gerhard - The Sales 2.0 Host
MAY 3, 2009
Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Sort of an informal survey. Back in the late 90s, I was the founder of a software company called Pangaea.