2010 Forrester Information Marketing Mix Wikipedia 
The ROI Guy
FEBRUARY 10, 2015
Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.
B2B Marketing Zone Posts
JULY 7, 2010
Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.
Expert insights. Personalized for you.
40 
Let's personalize your content