Remove report
Remove 2010 Remove Forrester Remove Hubspot Remove Trends
article thumbnail

Social media in B2B: from platforms to content… Ten years later.

Exo B2B

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. And in this area, the Content Marketing Institute and HubSpot are kings! In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot. Mature or immature?

article thumbnail

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

Planning 100
article thumbnail

8 Key Mobile Marketing Trends

Hubspot

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 5 - Mobile Goes Social. ?According

article thumbnail

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.

article thumbnail

Why Unified, Cross-Channel Customer Data Is Essential for Marketers

Hubspot

When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following. ” Furthermore, a Forrester study of U.S. Connect with HubSpot : interactive marketing professionals puts numbers to that statement.

article thumbnail

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?