article thumbnail

Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40
article thumbnail

2010 Tech spending to increase > 5%

The ROI Guy

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success?

The ROI Guy

George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% in the U.S.

article thumbnail

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%

article thumbnail

Forrester - start of 4th wave of innovation - let the good times roll?

The ROI Guy

In Forresters latest earnings call CEO George Colony summarized the latest IT spending trends and projections. Mr. Colony discussed the positive IT spending growth of 2010, and more importantly, that we are at the start of a 4 th innovation wave- a potential 7 to 10 year cycle of technology innovation. in US, and 7.7% in US, and 7.7%

article thumbnail

Experience The NEW SnapApp Website

SnapApp

Over the past year, some of the preeminent thought leaders in marketing like Sirius, Gartner and Forrester have recognized and begun to write about the next significant shift in marketing - interactive content experiences. Since 2010 we have been pioneering software to replace development cycles for marketers.

article thumbnail

Discretionary IT Budget up for Grabs: Are Your Sales & Marketing Campaigns Ready?

The ROI Guy

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. Gartner has a slightly more optimistic outlook, predicting a 4.1% spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. IDC's latest predictions point to a 3.8%