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Cloudy Crystal Balls: Why CSOs Have Limited Visibility into the Future

Adobe Experience Cloud Blog

CSO Insights reports in their 2010 Sales Performance Optimization survey that 51.4% of companies say their ability to accurately forecast revenue needs improvement, and only 5.1% Why are sales forecasts so inaccurate? In other words, it ignores the deals that will close in the forecast period but are not yet active.

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The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer

Adobe Experience Cloud Blog

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch.

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5 Ways Sales Will Continue To Evolve

Adobe Experience Cloud Blog

Improved Forecasting. The ability to create accurate revenue forecasts is more efficient than ever. The most successful CSOs have learned to incorporate marketing forecasts which complete the revenue picture by predicting new business that is not currently in the sales forecast period.

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Why Most B2B Social Media Marketing Fails (And How To Fix It)

Adobe Experience Cloud Blog

in 2010 according to eMarketer. Set expectations at the start by forecasting realistic results – and provide an updated analytics report to key stakeholders monthly to evaluate progress. Why Most B2B Social Media Marketing Fails (And How To Fix It) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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How does Time affect Marketing Accountability?

Adobe Experience Cloud Blog

The research above clearly indicates how the ability to measure and forecast the impact marketing has on business metrics, such as revenue, plays a vital role to help marketing earn a seat at the revenue table. In 2010, Marketers can finally take control of their metrics, as solutions that address this issue are now available.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Some definitions are more complete than others.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be.