Why Most B2B Social Media Marketing Fails (And How To Fix It)
Adobe Experience Cloud Blog
DECEMBER 21, 2010
by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. B2B social media success isn’t achieved overnight and those who expect this will likely fail.
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