Contently
SEPTEMBER 17, 2021
Or maybe it’s just the opening line from a 2010 Old Spice commercial. What focus group or marketing agency would ever come up with it? I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say.
Contently
JUNE 18, 2018
This chart was made way back in 2010 by Sell! Or else, your content focus groups just might feel a bit like Clockwork Orange. Sure, maybe some people will still click on a piece of content and subsequently buy some stuff. But you won’t build true loyalty and trust. If the answer is no, you need to stop and reevaluate.
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The Effective Marketer
FEBRUARY 10, 2011
I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. United States License.
Brandpoint
JANUARY 29, 2020
In the description of your workshop, it states “the best focus group lives in the world of social media.” When I first started, in 2010, social media marketing was all about fan and follower growth. Can you explain what that means a little further?
Webbiquity
NOVEMBER 6, 2018
Companies for decades ran focus groups and test markets, and of course monitored sales success. I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Actually, they made it quite difficult.
Sprout Social
JULY 28, 2021
If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals. For us, it was our sales and success teams.
Marketing Insider Group
AUGUST 3, 2010
Kent calls social media “essentially the world’s largest focus group.&# Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.
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