EMagine B2B Blog

MAY 8, 2018

In 2010, with the release of version 3.0, With a custom post type setup, developers can now add additional fields, called “post meta”, to the event edit screen, creating an interface unique to your content. These post meta fields can, also, be used to sort and order your posts.

CMS Development 42

CMS Development Industry CMS Organization Template 42

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Let’s face it – we all draw our inspirations from several people and resources – whether online or offline.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? So everyone cant be one. So everyone cant be one.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. As an expert in your field youve likely been asked to speak at any of these events, and have prepared great slides to accompany your presentation. 2010 All rights reserved.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 6, 2011

White Paper Library. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. White papers (19% increase). 2010 B2B Content Marketing Benchmarks, Budgets and Trends.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

APRIL 28, 2010

The reality is, there’s never been a level playing field. Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). I also think this would pair great with a recent white paper by White Horse called the TIME Method.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Support customer service and/or sales initiatives in the field. Objectives differ.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Adobe Experience Cloud Blog

MAY 11, 2011

When dissatisfied customers come knocking, do you shy away from the work it takes to not just resolve the situation but to make lemonade from those lemons, or do you look the other way and hope for a bucketful of new leads to even out the playing field? Are you leveraging white papers and webinars?

Lead Generation 48

Lead Generation Generation Marketing Qualified Leads Leads 48

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

link] Deb Robison Jason: I bring this up because a lot of my clients are companies completely new to the field and implementing is sometimes hard because “upper management&# doesn’t get it. I wish more people realized that what social media experts (and community managers, evangalists, etc.)

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

B2B Marketing Directions

AUGUST 30, 2020

A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it. Logic Isn't Everything A white paper published this summer by The B2B Institute provides new insights on this topic. The problem with logic is that it gets you to the same place as all your competitors."

B2B Marketing 98

B2B Marketing SIC Planning B2B 98

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

KoMarketing Associates

NOVEMBER 6, 2013

In early 2010, Google acknowledged that site speed is a factor in search ranking. Test form submission field requirements to streamline conversion requirements. Readability and accessibility of PDF files, such as white papers and research reports. million dollars in lost sales every year.

Mobile Marketing 120

Mobile Marketing B2B Marketing SEO Optimization 120

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. It’s growing tremendously at a breakneck speed since I arrived in March of 2010.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. It’s growing tremendously at a breakneck speed since I arrived in March of 2010.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Content Marketing Institute

MARCH 28, 2018

E-books/white papers. Since our first research report launched in 2010, CMI has never gated the annual B2B and B2C content marketing reports. Field public relations inquiries. The playbook details the tactics identified by survey respondents and includes examples of why, when, where, and how companies use them.

Research 97

Research Budget Programs Work Management Marketing Management 97

LEADership

DECEMBER 2, 2014

MarketingSherpa offers a detailed case study but here’s a snapshot of the results—since embracing a content marketing strategy in 2010, the company has seen: 400% increase in site traffic in the past two years. 35% of monthly leads generated from paid ads promoting infographic and white paper content — up from 5% two years ago.

Paid Content 40

Paid Content Lead Generation Planning Sales Qualified Leads 40

Valasys

JULY 25, 2019

Origin of Growth Hacking: The term “Growth Hacking” was coined in the year 2010 by Sean Ellis, the former Marketer for Dropbox, Eventbrite, & LogMeIn, who used it in one of his blog posts. Hotmail included “PS I LOVE YOU” with a link for the end-users to get the free online email services.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

seo.co

DECEMBER 8, 2020

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise. Capabilities.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Moz

MAY 12, 2019

As Mike King wrote in his post The Technical SEO Renaissance , these attitudes are contributing to “an ever-growing technical knowledge gap within SEO as a marketing field, making it difficult for many SEOs to solve our new problems”. It essentially acts as a proxy, intercepting and handling network requests from your page programmatically.

SEO 61

SEO CMS Development API Industry CMS 61