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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). But enhanced reporting was the most common improvement of all.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Twitter Starts Testing Features for Businesses. 40% of Marketers plan to increase their budgets in 2010. Salesforce.com announces Chatter, social computing for enterprise companies. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. Top word of 2009: Twitter.

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Marketing Automation Catching On Fire

The Effective Marketer

The Marketing Sherpa data is based on a sample of 300 CMOs. Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. One data point concerns me. This overstates market penetration. ?