Customer Experience Matrix

Remove 2010 Remove Features Remove Personalization Remove Salesforce.com
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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. MakesBridge is another contender.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

But it remains my personal go-to tool for data analysis and I do keep an eye on it. Total revenues will easily exceed $200 million for 2010. Features are stable. From an end-user perspective, none were especially exciting -- which simply confirms that QlikView already had pretty much all the features it needed.

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ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. This has freed ClickDimensions to concentrate on the building features that are absent (at least for now) in Dynamics and other CRM systems: advanced email campaigns and Web activity tracking.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. This means that filters must be carefully crafted to avoid sending too many messages to the same person. Here are a few options.