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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals).

How to Calculate Social Marketing ROI

Paul Gillin

In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. Many excellent solutions are now available on a software-as-a-service basis today, including , RightNow Technologies and NetSuite. My biggest concern is that these ideas are overly simplistic. EMC Corp. 100,000.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 6, 2010.

Sales 2.0: Marketing Automation & Salesforce Chatter


This morning we saw a demo of Chatter , a collaboration tools integrated with Think Facebook built into it looks just like the Facebook timeline, but it is built around your sales processes. Chatter Screenshot. chatter lead tracking sales and marketing alignment Creative With Alerts.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. PR Dept?

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B2B Marketplaces: A New Breed Takes On an Old Problem


ChoiceVendor business-to-business vendor reviews: similar to but with a different business model—rather than generating revenue from providers, ChoiceVendor’s revenue plan is to “offer certain features by subscription to users who are seeking vendors.&# To assist buyers from a neutral point of view, GetApp offers user-generated reviews and a free personalized assessment tool as well as a number of guides on the subject.&#. However, problems with this theory quickly became apparent. Ariba is one of the few b2b ecommerce survivors from the dot-com era.

5 things you need to know from Dreamforce 2010

Modern B2B Marketing

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010.  This is going to be a freemium product, as you can upgrade from there to a professional version which will cost you $15 per month, or receive all the professional features for free by adopting as you CRM. 2.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. But Facebook? Tweet This! Digg this!

QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

But it remains my personal go-to tool for data analysis and I do keep an eye on it. Total revenues will easily exceed $200 million for 2010. Features are stable. From an end-user perspective, none were especially exciting -- which simply confirms that QlikView already had pretty much all the features it needed. For example, there’s now an “associative search” feature that means I can enter client names in a sales rep selection box and the system will find the reps who serve those clients. Here’s what’s up. Business is good. Mobile interface. How cool is that?

LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Although LoopFuse and others already provide free trials, this is indeed different: while most free trials expire after 30 days and often have limited functionality, LoopFuse’s FreeView can be used for as long as you like and provides pretty much the same features as the paid version of the system. They’ll make their money when users see the value they gain and pay for higher volumes and add-on features. Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. LoopFuse knows that, of course.


Are Your Inside Sales Reps sacrificing Effectiveness for Efficiency?

Sales Prospecting Perspectives

CRM suites like and have revolutionized the industry from a efficiency standpoint. One of the most popular features amongst our team in our is the ability to set up email templates. We’ve all used this feature I’m sure and at face value it seems like a no brainer in terms of being able to touch more prospects with your message faster. Unique in that it is personalized. We all want our reps to make the most activities possible while also passing the most qualified opportunities they can.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Small digression: most business marketing systems are designed around data from a sales automation system such as In Marketing Studio, they are well-implemented with advanced features and an attractive, intuitive interface. Of course, the bells and whistles wouldn’t matter if the core features were poor.

Genoo Offers Web Marketing for Small Business

Customer Experience Matrix

Demand generation features are adequate, if a bit rudimentary, and are supplemented by social marketing capabilities that do an above-average job of integrating social activities with traditional lead data. Genoo plans to let users add custom fields but hasn’t set a date for this feature. Of course, users can ignore these features if they wish. Genoo offers bidirectional synchronization with, although only a handful of the company's 32 current clients actually use it. Let’s start with the microsites. Each lead can be tagged with multiple lead types.

True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

Select the audience by choosing from personal and company attributes including title, department, level, location, company size and ownership. LeadPAC provides a typical editor and standard features such as previewing the email and sending test messages. They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses.

Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

B2B Content Marketing: HubSpot May Be the Best in the World

Fearless Competitor

Hubspot had yours truly as a special guest for HubspotTV on November 19, 2010.). Hubspot just got a massive investment of funds from the likes of Sequoia, Google and, among others, with a D round that totaled $32 million. And they host a weekly online “TV&# show featuring special guests. ( I was the guest back on November 19, 2010 ). Mike Volpe.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers. Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content.

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Lessons for Sales and Marketing from Cloudforce San Jose

Modern B2B Marketing

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Cloudforce event.  The product team was paying attention to that change. During one of the breakouts, a rep explained how Chatter reduced their internal emails by 40%-50%.  The Internet took 4 years. Fear not. 

LinkedIn Adds the Ability to Follow Companies


With the initial launch the interaction opportunities are fairly basic, but as the feature matures more opportunities will be released to improve communication between companies and individuals. This beats out with 86 followers and 4000+ employees. What do you think of the new feature? It is extremely simple to follow a company. How did we do it? 1.

Optimizing Trial Conversion Rates With Lead Nurturing

Modern B2B Marketing

At the end of the trial, you could let them know they can extend the trial by contacting a sales person. Most products offer such an interface, including Marketo and They may prefer developing new features rather than doing “marketing stuff&#. For many of them, product trials are an important lead generation tactic. Lead Nurturing for Trials.

Rules of Thumb For Managing Your Sales Team


Rule of Three (Plus) Polly Sumner , Chief Adoption Officer at , advised against competitions between any two sales reps. In a two-person competition, there is always a winner and a loser, and it's hard for someone who loses twice to win again. The result is evident: the two-person team can only harness the power of one. Thus arises the Rule of Three.

Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities


With this visibility, sales reps can craft more personalized prospecting messages that include compelling case studies and other highly targeted assets. With the addition of Infer behavioral models, users can now benefit from more of the platform’s features, such as account-based behavior scoring , lead-to-account matching and top event and activity dashboards. the next three weeks).

Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing


Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the latest release of its Profile Management platform, including new quick-start features, personalized profile recommendations and a free 14-day trial. Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers.

ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree. An administrator can assign an email address to a mailing list; then, end-users send a personalized email to that address and the system delivers it to everyone on the list.