Customer Experience Matrix

JANUARY 18, 2013

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* The two modules can also share segment definitions, offers, and interaction history.

Enterprise Management 120

Enterprise Management Interactive Marketing Merchandising Touchpoints 120

Customer Experience Matrix

MAY 27, 2014

The story here is a combination of accessibility and sophisticated features. This degree of control is usually reserved for advanced interaction management systems. The company was founded in 2010 and has more than 70 customers. Here are some quick sketches of products you may want to explore in more detail. •

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

NOVEMBER 1, 2013

The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta. Until Bislr adds outside apps, buyers should look at Bislr''s existing apps in comparison with corresponding features of conventional marketing automation systems.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120