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Trending Sources

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. Active interacting with others, engaging in conversations, and linking to valuable content.&#. How can I get more retweets?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Kristi Hines details half a dozen social media mistakes to avoid (or correct) including having the wrong connections, sending the wrong messages, and restricting your activities to “things that can be measured for return on investment.&# She also lists “using social media profiles for link building&# as a mistake, though there are situations in which this makes sense; you may want to grab a profile on a lesser-known social media site for purposes of reputation management or brand protection. Social Media Monitoring Tools by Onflow Interactive. by Kuno Creative.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Check for the Mentions stream under your profile.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600  million. Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. Facebook Changes and New Features. People are busy. As A.J.

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Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

In many instances, sales forces and channel partners have been disinter-mediated, whereby direct contact with the buyer has been totally replaced with on-line interaction. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. Published: September 15, 2010, [link] Posted by Tom Pisello at 9:52 AM Email This BlogThis! Death of a Salesman?

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? For example, you can ask customers to share their successes on your wall and get feedback on new product features. Interactive Google Doodle Commemorate.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies. Learn more. Mobile 2.0

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Here are the seven steps to B2B marketing success in this new era: 1 - Segmentation & Profiling Sound familiar? Have you mapped out buyer personas and built profiles in order to align your messages and content with their needs? So send me your feedback using the comment feature below or send an email to hhschulze@gmail.com Your B2B markets are changing rapidly.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

New applications launch every day and existing applications continue to evolve and add new features. Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. The service allows users to store photos online and then share them with others through profiles, groups, sets and other methods.

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. With roughly 2.3

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Groundswell Blook Report, Chapter Five: Listening to the Groundswell

MI6 Marketing Agency

Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. Feature Video: Groundswell Business Objectives-Listening, Josh Beroff. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Chapter 5: Listening to the groundswell.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive! Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). Alinean Powers ROI Calculator for Interactive Inte.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. like numbers.

Connect Your B2B Customers with Social Media Profiles

Social Media B2B

Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Once you how your customers behave in the social networks, use that information to go after others with similar profiles or behaviors. 8. Provide your sales team with prospect or customer social profile information and allow them to learn more about the contact which will promote a more authentic conversation and sales experience. Related posts: Should B2B Social Media Profiles Feature Product or Company?

9 Reasons Why Your Social Media Strategy Isn’t Working

Hubspot

If you’re only sharing self-promotional content on your social media profiles, people aren’t going to want to follow you. How often do you follow someone on Twitter whose profile avatar doesn’t include an image of a person? In addition to sharing interesting content, you should also make sure to interact with others in social media. I’d bet not often.

Manage B2B Social Media Profiles, Content and Campaigns

Social Media B2B

Benefits : Spredfast has all the features you want out of an enterprise level application. We recommend you review their Features page for a full understand of the breadth of features in the Spredfast application. Publish social content, manage interactions and measure outcomes from your Facebook and Twitter channels. Track key performance indicators for each post – clicks, view, interactions, and conversions. At this time Argyle offers accounts targeted at marketers, and it has Agency and Enterprise level features coming soon. SPREDFAST.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. With today’s Internet fueled purchase decisions, trust must be gained through your digital profile, versus the traditional method of looking a salesperson in the eyes. the quantified return on investment (ROI) from social marketing efforts.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

B2B Ideas @ Work

Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility. Use apps and widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Use the search feature to find people by company, industry and city. Put your LinkedIn Account to Work.

Engaging Content is Key to Content Marketing Success?

Tom Pisello

Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? This personalized assessment can help create a customized improvement plan to elevate the relationship from vendor to trusted advisor, and spur action. 2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders.

Should My CEO be on Social Media?

MI6 Marketing Agency

In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Since 2010 Weber Shandwick has been publishing research, content and stats on the evolution of the Social CEO. Blog Featured CEO LinkedIn Social Media Social Networks TwitterFor those CEOs with their heads in the sand “the times they are a-changin’”. Cue the music. Sources.

Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Thursday, August 26, 2010 Dont Just "Sell the Problem", Quantify It I recently read a great blog post, Sell the Problem, by renowned Marketing Guru and Author Seth Godin. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Alinean Powers ROI Calculator for Interactive Inte. They do if they are.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Alinean Powers ROI Calculator for Interactive Inte. They do if they are.

IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* The concept of Interact has stayed quite consistent over the years, although the underlying technology has been overhauled several times.

Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric

Savvy B2B Marketing

In an article on MarketingProfs , Angela Quail, your SVP of customer insights, says "simple customer profiles, even ones bursting with rich, research-based attributes and details, are not enough." Instead what's happening is that buyer persona profiles are being developed within a seller-centric environment without the investigative process needed to really understand the buyer.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive! Latest Research.

Tom Pisello: The ROI Guy: Blades Systems Insight 2010 Presentation

Tom Pisello

Monday, April 19, 2010 Blades Systems Insight 2010 Presentation Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. Alinean Powers ROI Calculator for Interactive Inte.

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Naturally our friends in the business marketing space have been adding such features as well. I got details from two of them last week. Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions.

Twitter for B2B Marketing

MI6 Marketing Agency

This chat session took place November 12, 2010. Here is the full transcript which shows you who participated with links to their Twitter profiles. Def great for increased readers for blog posts or new product features and upcoming events. Best of Twitter is learning and interaction plus connecting with wider group than other media allow; worst is 1-way promotion. He’s set clear expectations in his profile and is very disciplined about it. It’s about the quality of interaction and, as stated before, your goals. Advice from Marketing Peers.

SAS, Unica and smartFocus Add Social Media Features

Customer Experience Matrix

But it doesn’t seem to include the case management features that a publicity or service department would use to interact with individuals. This data is linked back to the original recipient, so smartFocus can measure the activity each recipient has generated and profile that recipient's responders. Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. But some focus on monitoring conversations while others help marketers send more messages. Be sure you know which you're getting.

Pros and Cons of Blocking Social Media at Your B2B Company

Social Media B2B

Too many voices and company profiles can muddy this official presentation and confuse potential customers. If so, you may be missing out on another level of interaction. Should B2B Social Media Profiles Feature Product or Company? Many times, blocking social media at B2B companies is a decision that comes from IT or human resources – not from marketers. The research, completed on behalf of software security company McAfee, drew from more than 1,000 companies’ social media usage at work guidelines. Pros of Blocking Social Media Sites. 1.

Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers. Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

In many instances, sales forces and channel partners have been disinter-mediated, whereby direct contact with the buyer has been totally replaced with on-line interaction. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. Published: September 15, 2010, [link]. Death of a Salesman? Content may indeed be King to the Internet fueled buying cycle.

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Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers

Tom Pisello

Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

B2B Companies are Really Content Companies, But is Content.

Tom Pisello

Tuesday, October 05, 2010 B2B Companies are Really Content Companies, But is Content Publishing Enough? Interactive Smart Content(tm) is one of the keys in helping to overcome marketing fatigue and produce engaging content. Using an interactive profile, the buyer indicates key information that differentiates their needs. Gartner reduces IT Spending Outlook for 2010, but.

E-Quip Blog: What Are the Best Marketing Tactics?

E-Quip

Monday, November 15, 2010. This coupled with a book and some informal in-person relationships has led to my first speaking engagements, which create even more leverage (book sales, general feature sales etc) in a wonderful expanding marketing loop. November 18, 2010 8:58 PM. think you're absolutely right concerning how various tactics interact and complement each other.

Answered: 10 Common Social Media Marketing Questions

Hubspot

Facebook, for instance, offers “ social plugins ,” embeddable features that can easily be integrated in your site. As part of our blogging platform , HubSpot also automatically adds the buttons you want to have featured on your posts. 5. He was referring to the insights a sales rep can receive using a lead’s social media profiles. Do people email you?

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