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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Kristi Hines details half a dozen social media mistakes to avoid (or correct) including having the wrong connections, sending the wrong messages, and restricting your activities to “things that can be measured for return on investment.&# She also lists “using social media profiles for link building&# as a mistake, though there are situations in which this makes sense; you may want to grab a profile on a lesser-known social media site for purposes of reputation management or brand protection. Social Media Monitoring Tools by Onflow Interactive. by Kuno Creative.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. Active interacting with others, engaging in conversations, and linking to valuable content.&#. How can I get more retweets?

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600  million. Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. Facebook Changes and New Features. People are busy. As A.J.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? For example, you can ask customers to share their successes on your wall and get feedback on new product features. Interactive Google Doodle Commemorate.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Mobile 2.0

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies. Learn more. Mobile 2.0

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Here are the seven steps to B2B marketing success in this new era: 1 - Segmentation & Profiling Sound familiar? Have you mapped out buyer personas and built profiles in order to align your messages and content with their needs? So send me your feedback using the comment feature below or send an email to hhschulze@gmail.com Your B2B markets are changing rapidly.

Connect Your B2B Customers with Social Media Profiles

Social Media B2B

Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Once you how your customers behave in the social networks, use that information to go after others with similar profiles or behaviors. 8. Provide your sales team with prospect or customer social profile information and allow them to learn more about the contact which will promote a more authentic conversation and sales experience. Related posts: Should B2B Social Media Profiles Feature Product or Company?

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

New applications launch every day and existing applications continue to evolve and add new features. Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. The service allows users to store photos online and then share them with others through profiles, groups, sets and other methods.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

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9 Reasons Why Your Social Media Strategy Isn’t Working

Hubspot

If you’re only sharing self-promotional content on your social media profiles, people aren’t going to want to follow you. How often do you follow someone on Twitter whose profile avatar doesn’t include an image of a person? In addition to sharing interesting content, you should also make sure to interact with others in social media. I’d bet not often.

Manage B2B Social Media Profiles, Content and Campaigns

Social Media B2B

Benefits : Spredfast has all the features you want out of an enterprise level application. We recommend you review their Features page for a full understand of the breadth of features in the Spredfast application. Publish social content, manage interactions and measure outcomes from your Facebook and Twitter channels. Track key performance indicators for each post – clicks, view, interactions, and conversions. At this time Argyle offers accounts targeted at marketers, and it has Agency and Enterprise level features coming soon. SPREDFAST.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. With roughly 2.3

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Groundswell Blook Report, Chapter Five: Listening to the Groundswell

MI6 Marketing Agency

Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. Feature Video: Groundswell Business Objectives-Listening, Josh Beroff. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Chapter 5: Listening to the groundswell.

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com. Third, Facebook says they will enable this feature for Pages (the business version of your Profile). But now with this new email feature you can upload your email lists and invite them to truly engage with you on Facebook. But what does that really mean.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

B2B Ideas @ Work

Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility. Use apps and widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Use the search feature to find people by company, industry and city. Put your LinkedIn Account to Work.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive! Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). Alinean Powers ROI Calculator for Interactive Inte.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. like numbers.

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Should My CEO be on Social Media?

MI6 Marketing Agency

In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Since 2010 Weber Shandwick has been publishing research, content and stats on the evolution of the Social CEO. Blog Featured CEO LinkedIn Social Media Social Networks TwitterFor those CEOs with their heads in the sand “the times they are a-changin’”. Cue the music. Sources.

The Power of B2B Communities

Paul Gillin

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Spiceworks builds the community into every facet of its operations, even asking members to vote on proposed new features. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. That proof is evident in the person’s profile.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. With today’s Internet fueled purchase decisions, trust must be gained through your digital profile, versus the traditional method of looking a salesperson in the eyes. the quantified return on investment (ROI) from social marketing efforts.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. But Facebook? Tweet This! Share this on Facebook. Digg this!

Engaging Content is Key to Content Marketing Success?

Tom Pisello

Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? This personalized assessment can help create a customized improvement plan to elevate the relationship from vendor to trusted advisor, and spur action. 2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders.

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Alinean Powers ROI Calculator for Interactive Inte. They do if they are.

SAS, Unica and smartFocus Add Social Media Features

Customer Experience Matrix

But it doesn’t seem to include the case management features that a publicity or service department would use to interact with individuals. This data is linked back to the original recipient, so smartFocus can measure the activity each recipient has generated and profile that recipient's responders. Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. But some focus on monitoring conversations while others help marketers send more messages. Be sure you know which you're getting.

Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Thursday, August 26, 2010 Dont Just "Sell the Problem", Quantify It I recently read a great blog post, Sell the Problem, by renowned Marketing Guru and Author Seth Godin. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

Pros and Cons of Blocking Social Media at Your B2B Company

Social Media B2B

Too many voices and company profiles can muddy this official presentation and confuse potential customers. If so, you may be missing out on another level of interaction. Should B2B Social Media Profiles Feature Product or Company? Many times, blocking social media at B2B companies is a decision that comes from IT or human resources – not from marketers. The research, completed on behalf of software security company McAfee, drew from more than 1,000 companies’ social media usage at work guidelines. Pros of Blocking Social Media Sites. 1.

IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* The concept of Interact has stayed quite consistent over the years, although the underlying technology has been overhauled several times.

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Alinean Powers ROI Calculator for Interactive Inte. They do if they are.

Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric

Savvy B2B Marketing

In an article on MarketingProfs , Angela Quail, your SVP of customer insights, says "simple customer profiles, even ones bursting with rich, research-based attributes and details, are not enough." Instead what's happening is that buyer persona profiles are being developed within a seller-centric environment without the investigative process needed to really understand the buyer.

Marketing Like the Big Boys—Facebook for Small Business

Content Marketing Today

Thanks to content marketing maven, Beth Hrusch of Interact Media for this great guest post. couple of things worth noting: filling out your profile completely helps establish trust with people because it shows that you’re transparent and have nothing to hide. Here, you can control who sees your profile and who can contact you. You really have no clue how to do it. Don’t worry.