The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. But that’s another story.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

MAY 29, 2009

additional features, more convenience, better value, etc.) Reply Raphael Honkanen says: February 2, 2010 at 1:31 pm Very good text. I’ve found your site via Yahoo and I’m really happy about the information you provide in your posts. Everyone wants that feature. Would be great if you could fix that.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Hubspot

FEBRUARY 23, 2017

Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing. Ping was launched as an iTunes feature in 2010 and was closed in 2012. Source: VentureBeat. Why it Failed. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Hubspot

JULY 6, 2018

In 2010, Best Buy created a research tool, called VOCE (Voice of Consumers Through Employees), and used it to collect customer feedback and complaints. Southwest Airlines has been listed on Glassdoor’s Best Places to Work for eight consecutive years, from 2010 to 2018. Negative Feedback Loop Examples. How to Gather Your Feedback.

Positioning 92

Positioning Customer Satisfaction Lead Ranking Lead Scoring 92

The Effective Marketer

MARCH 12, 2009

In your calendar, ensure you have some time blocked prior and after the meeting : This may vary depending on the type of meeting, but you may have to prepare or read the agenda or even collect information. But the other side of getting stuff done and being effective at managing your time has to do with meetings. 6. Bonus rule!

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 12, 2009

The easiest way to ensure you won’t forget to add the meeting to your calendar and at the same time get all the detailed information that came in the email right there when you need it is to transform the email itself in the outlook calendar item. Simply click on the email message, and drag it to the calendar icon on the left panel.

Planning 100

Planning Product Effectiveness Tips 100

Hubspot

DECEMBER 3, 2014

You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. The answer lies with something called the Open Graph Protocol , which Facebook created in 2010.

Tagging 28

Tagging CMS Development Optimization Social Networks 28

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JULY 12, 2010

Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page. Website URL: [link] Campaign Description: Trust eMedia developed and launched its new website in early May 2010 with a goal of organically ranking on the first page of Google for its keywords. Created a LinkedIn group.

Case Study 28

Case Study Case Studies Social Media Studies 28

Hubspot

MARCH 29, 2013

The fact of the matter is, the way people consume information has fundamentally changed. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption. Information in a Social World. Today, the social graph is the killer app in information discovery.

Google 28

Google RSS Aggregators Social Networks 28

Hubspot

JULY 8, 2010

The mobile app includes many of the same features under a similar interface. Features it lacks are viewing multiple columns, scheduling tweets, and autocomplete on Twitter usernames. Grader is the new iPhone app from HubSpot. All these rich features are nicely packed into a mobile interface. Connect with HubSpot :

Marketing Analytics Tools 28

Marketing Analytics Tools Paid Search Agency Domain Mobile Marketing 28

Webbiquity

MAY 3, 2011

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. And yes, she really knows LinkedIn. Amber Buhl. Amy Nelson.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JANUARY 5, 2012

Path launched in November 2010 to some buzz but little mainstream adoption. Facebook , Twitter , and LinkedIn have all commoditized online interaction. Design > Features. When it comes to features, Path isn't that different from other mobile, photo-based social networks. Connect with HubSpot : Don't give up.

Social Media 28

Social Media Media Social Networks Inbound Marketing 28

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Mike Volpe , VP of Inbound Marketing, Hubspot. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Lists – People like to read posts with a nice, simple presentation of information. Chances are that if you don’t provide that information people will wander elsewhere. Chances are that if you don’t provide that information people will wander elsewhere.

Business Blogging 28

Business Blogging Webinar Metrics RSS Business 28

Hubspot

OCTOBER 12, 2012

million earned media impressions since the launch of the program in July 2010, has delivered some 3,600 free samples to consumers , and the company has seen sales increase up to 87 percent over the previous year. They updated their Facebook page, Twitter account, and relevant LinkedIn groups with useful information for travelers.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? 8 Ways to Not Get ReTweeted by HubSpot Blog. How can I get more retweets? So why keep trying to do it?…When

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Twitter Tools Tips Best Practices 100

Metadata

DECEMBER 3, 2020

Have spent the last decade at HubSpot and Drift. One of the things that I try to explain is that I try to have outbound campaigns, which always bring information, value to the recipient, and as little as possible talk about my product. Okay, so, hey, this started off as a LinkedIn post. We’re in the e-commerce space.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Have spent the last decade at HubSpot and Drift. One of the things that I try to explain is that I try to have outbound campaigns, which always bring information, value to the recipient, and as little as possible talk about my product. Okay, so, hey, this started off as a LinkedIn post. We’re in the e-commerce space.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? The State of the Blogosphere 2010 by Brian Solis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it?

Enterprise Management 40

Enterprise Management Work Management B2B Marketing Marketing Management 40

Hubspot

DECEMBER 30, 2011

New applications launch every day, and existing applications continue to evolve and add new features. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' LinkedIn - LinkedIn is a business-oriented social networking site. Every industry on LinkedIn (marketing, journalism, technology, etc.)

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JUNE 23, 2010

New applications launch every day and existing applications continue to evolve and add new features. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) LinkedIn - LinkedIn is a business-oriented social networking site. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches.

Resources 100

Resources Marketing Budget Work Management B2B Marketing 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Best of B2B Marketing. Bloody great idea.

Ning 40

Ning Paid Content Facebook Sales Management 40

The Effective Marketer

JULY 5, 2009

People don’t want more information, they want better information ”. We all know about features and benefits but how about the benefits of the benefits? For a nice article about features and benefits, check out Michael Fortin. , then read on. It’s not how long you make it, is how you make it long ”. This was an aha!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Can they easily find the information they need? This article was months in the making. How would you know?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Directive Agency

JUNE 18, 2019

Now, with that in mind, I recognize that HubSpot and Deputy are two of the largest clients you ever worked with. Garrett Mehrguth : And for the audience guys, Matt is Director of Growth at HubSpot. But at the time he wasn’t the director of growth at HubSpot, he was just a consultant doing his own thing. Sorry, Joel.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Now, with that in mind, I recognize that HubSpot and Deputy are two of the largest clients you ever worked with. Garrett Mehrguth : And for the audience guys, Matt is Director of Growth at HubSpot. But at the time he wasn’t the director of growth at HubSpot, he was just a consultant doing his own thing. Sorry, Joel.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. If you tried a MAP pre-2010, you might have a bad taste in your mouth because the systems were clunky and hard to use then. Marketing automation tools are just too complicated.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Hubspot

JUNE 7, 2011

Sometimes, we include YouTube, LinkedIn and Foursquare in that category. Featured brands have so-called “stations” on the site and community members can interact with these brand pages that offer gifts, polls, forums, photos. In a 2010 article BBC reported that Ibibo has more than 3.7 hi5 - Global. Muxlim - Muslim.

Social Networks 28

Social Networks Advertising Agencies Mobile Advertising Multi-Channel 28

Hubspot

JUNE 6, 2014

Plus, consumers have been able to "unlike" a company page with the click of a button since 2010. 3) LinkedIn Events. The idea behind the LinkedIn Events application, which was shut down in 2012, makes total sense: Professionals want to know where other professionals are networking and what conferences they''re going to.

Trends 28

Trends Ad Exchange Paid Search Agency Facebook 28

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

APRIL 28, 2015

Pinterest was first unveiled in 2010, with its very first “pin” being a photo of a paper cut-out of a couple kissing on a bicycle , pinned by Pinterest co-founder, Ben Silberman. Tracking which pins do well and which don’t is vital information you can use to keep bettering your strategy and approach to Pinterest.

Ideal Customer Profiles 28

Ideal Customer Profiles Marketing Analytics Tools Profiling Social Media 28