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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. external data.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization. And, he co-authored with Carla Johnson Experiences: The 7th Era of Marketing (which was featured on episode 12 in 2015).

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). An analysis of job title growth by ZoomInfo is clear: Titles with “customer experience” in them have outpaced job titles with “loyalty” or “influencer” in them since at least 2010.

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B2B Marketing Events 2010

LeadSloth

I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. I’m speaking at the B2B Marketing University.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

What new features should you get familiar with? New LinkedIn Features. LinkedIn New Feature – Follow Company by Success CREEations. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Some Linkedin Tips & New Features From Talent Genius Ltd.

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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Today, vendors seeking the latest label are more likely to call themselves digital experience managers than a CDP, even if their products meet the CDP requirements.