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Open Research: A Framework for Social Analytics

Online Marketing Institute

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

90% of our survey respondents agree that GMB reviews influence local pack rankings. For casual, drop-in businesses, where customers or clients don’t need to do much research or make a big decision, I could see how maybe Google has made the SERPs an almost-suitable substitute for the homepage. Build local links. Tweet this! Tweet this!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Things I Don’t Want to Hear Anymore in 2010 =-.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

But you can easily take those questions and turn them into simple forms of content, even if it’s just a basic FAQ. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have. Sometimes it’s an internal question, sometimes it’s a customer question.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I'd love to write up a case study on you guys when you're ready.