Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. link] links for 2010-09-07 | Glenn Friesen [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. For more great stuff on viral marketing, David Meerman Scott’s blog ( www.webinknow ) is a great starting point. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License. Theme: Contempt by Vault9.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

NOVEMBER 12, 2014

I started publishing on Slideshare in July of 2010. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. Viral’s Secret Formula (197,782 pageviews / 327 comments) by Jonah Berger. Jonah introduces the 6 steps to viral content.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Since April, 2010 Western River has collected more than 1,100 of these customer stories.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again. Linkedin is for people you know.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. So, why is it free? David Meerman Scott is a master at this.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Give your network a boost with PeopleMaps The answer is in PeopleMaps. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Webbiquity

MARCH 24, 2010

According to the Small Business Success Index, sponsored by Network Solutions (2010), one in five small businesses are now actively using social media. Facebook - With over 250 million members, it’s got tremendous reach. Twitter - Similar to Facebook, Twitter allows you to market your articles automatically and in real time.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Find diehard fans on Twitter, Facebook and LinkedIn. Results : 500,000 viral updates on company products. Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts. See below for what happens when you do.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

Social Media 115

Social Media SEO Marketing Websites PR 115

The Effective Marketer

MARCH 7, 2009

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. A new product launch. A write up on a blog. Trade show. link] jaybaer Yes indeed. Eventually, I hope.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Biznology

NOVEMBER 11, 2013

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS? PLAN THEM: “Chance favors only the prepared mind,” said Louis Pasteur.

Course 80

Course Planning Work Management Peer-to-peer 80

Contently

NOVEMBER 2, 2016

I could’ve called my local Pizza Hut or used the company’s website, but I decided to try Facebook Messenger instead. Facebook now supports over 11,000 chatbots, plus a dedicated store. In June, Tommy Hilfiger announced its own chatbot designed with the help of Facebook’s Creative Shop and bot creator Msg.ai.

CMO 60

CMO Facebook Paid Search Agency Ethics 60

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.] Do we need to create rules or procedures for using it?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

OCTOBER 20, 2010

That was the premise of my presentation to the BOLO 2010 conference in Scottsdale this week, where 150+ agency principles convened to drill deep into the speedy digital future of professional marketing services. That means not trying to build a social services department that solely sets up Twitter accounts and Facebook pages for businesses.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Hubspot

APRIL 1, 2018

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl. My eyes are still wet while writing this blurb.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Clear header with big title and date/time of the event.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Marketing Insider Group

JUNE 23, 2011

Done is better than perfect (borrowed from Facebook motto). Facebook or Twitter or Blogs? 2010 was the first year that home computing advanced faster than business computing. 74% of Ritz Carlton fans on Facebook engage monthly and personally respond to every post. Avoid shiny new objects. Define the problem to solve.

Social Media 100

Social Media Media POS Paid Search Agency 100

Hubspot

MARCH 4, 2011

of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. One great way to do this is through a Facebook Page. Creating a Facebook Page is easy, but before you do, take a look 20 companies I've compiled that have gotten a head start and find out how they are doing it right!

Facebook 28

Facebook Examples Emarketing Youtube 28

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Online Marketing Institute

NOVEMBER 8, 2010

The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies. About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views? I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile.

PR 160

PR Social Media Paid Content Media 160

Hubspot

NOVEMBER 13, 2017

The very first part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial. It became a viral success practically overnight: That video has over 51 million views as of this writing.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Everything Technology Marketing

FEBRUARY 19, 2011

of respondents using this metric in 2010 to 65.7% How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Content Standard

JUNE 30, 2016

When I log in to Facebook or Instagram, there are always posts I scroll by without pause—the political rants, the posts about someone’s relationship, and the ones about what you had for dinner. million Facebook fans, or 5.4 million Facebook fans, or 5.4 Humans of New York is one of them. If you’re one of the 17.7

Storytelling 67

Storytelling Marketing & Strategy Social Media Facebook 67

Convince & Convert

APRIL 14, 2010

Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. Are we sayng that the time for vial videos, viral games and facebook applications is over? I agree, helping works, selling doesn't.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128