Convince & Convert

JUNE 23, 2011

Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Here are two ways we measure Facebook promotion success in the post-like world. Fan growth is simply not enough. Depth of engagement.

Facebook 158

Facebook Top of Funnel Advertising Funnels Aggregators 158

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 100

Facebook Social Networks BtoB Digg 100

SmartBug Media

JUNE 13, 2023

Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010. Such features offer instant access to your audience, plus an added level of exclusivity because the time frame to view the content is limited. Import and sync your product catalog.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. View this post on Instagram. After the first week, there were 360,000 views. They stood in front of tourist destinations and gave tour guide spiels.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Facebook.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create animations? DialogFeed. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Share this on Facebook. In addition, more than half of companies that use paid search increased their budgets for it last year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Instagram’s desktop web version lets you browse your feed, post photos and videos to your profile, view your notifications and reply to direct messages (DMs). Posting to Instagram from your company laptop or desktop prevents this misstep.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Contently

JANUARY 20, 2017

I lie in bed with my phone wedged between an extra pillow and the mattress, which provides an excellent viewing experience mere inches from my face. Bloomberg: This Team Runs Mark Zuckerberg’s Facebook Page. Since the movie came out in 2010, the real Zuckerberg has stifled that complexity with a calculated PR strategy.

Facebook 60

Facebook Advertising Mediums PR Domain 60

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Facebook.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

FEBRUARY 4, 2011

How can you use GA to track visits to a Facebook page? A concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. How to Add Google Analytics to a Facebook Page Tab by SitePoint. Share this on Facebook. What common analytics mistakes should you avoid? Tweet This!

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. Without further ado, below are the 10 most-viewed posts on this blog to date. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). It Depends (October 13, 2010).

PR 100

PR Stats Social Media Twitter 100

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Contently

APRIL 18, 2017

But with video, the metrics are crude; every platform has a different definition for how much time counts as a view. ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. When Moat was founded in 2010, viewability was just starting to become a big issue.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Email is all about actual audience. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Biznology

MARCH 23, 2017

Facebook , Twitter , etc.). Here are a few examples where political views have had a major impact on the trust and support for certain brands: Nordstrom , Neiman Marcus , T.J. trillion since 2010 (source: US SIF Foundation). Revenues from MSCI’s research recommendations have been growing by 20% annually as an example.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Marketing Insider Group

JANUARY 20, 2011

Facebook grew from 350 million to 600 million. Facebook users sent 360 billion pieces of content. Facebook had 36 billion photos added. 107 trillion – The number of emails sent on the Internet in 2010. 255 million – The number of websites as of December 2010. million – Added websites in 2010. Flickr had 1.6

Activities 100

Activities Stats Domain Internet Marketing 100

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Facebook has more than 1 Billion network users. The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. hours per day is spent viewing information via mobile device (roughly 29% of total time). That is a 700% increase since 2010. In Q1 2015, there were approximately 4 Billion video views per day on Facebook.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. Social media marketing terms for Facebook. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I’ll explain my views on both in more detail.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Onalytica B2B

DECEMBER 11, 2017

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Some may view social media as silly or little more than cat videos, but we are living in a historically important time when the power has shifted from Madison Avenue to Main Street, from corporate power brokers to passionate bloggers.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Salesforce Marketing Cloud

SEPTEMBER 14, 2022

Millennials and Generation Z are different in how they shop, interact with brands, and view money. Uber, Lyft, Instacart, UberEats, and DoorDash were founded around 2010, and Gen Z favorite GoPuff, which promises delivery in less than 30 minutes, arrived in 2013. Millennials vs. Gen Z: How are these generations different?

Merchandising 98

Merchandising Loyalty Budget Programs Terms and Conditions 98

readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. billion in the first six months of this year , nearly double what it made in the same time in 2010. Contrast Facebook’s rising star to that of Yahoo, one of the original Web portals. Meanwhile, Facebook rose from 12.2%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? B2B social media View more presentations from michaelbrenner.

Social Media 100

Social Media Web 2.0 Media B2B 100

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. link] links for 2010-09-07 | Glenn Friesen [.] But, let’s say he’s only generated 20 million views. Seriously honored to be on here. link] unmarketing Thanks a lot Jay.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5 Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

KoMarketing Associates

APRIL 2, 2019

Authenticity and credible answers will help grow your following which in turn will increase answer views. Write an in-depth article or provide an unique point of view tackling specific challenges in the world of HR Software. has over 5 millions views across 330+ answers with the help of Promoted Answers. Time, and Quartz.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

B2B Marketing Traction

JULY 20, 2009

©2000-2010 New Incite. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. All Rights Reserved.

Impressions 100

Impressions Facebook Brand Identity Branding 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg. required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. 18 social media quotes jay baer View more presentations from Jay Baer. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Marketing Insider Group

JULY 6, 2010

Registration-required content is not always viewed favorably by social respondents. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? First, social media can reach a different target audience than email.

Social Media 100

Social Media Media Burn Rate Web 2.0 100