Remove trust
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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Using Content to Build Trust in B2B Marketing – In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100
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The B2B marketing ironies of our time

Biznology

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Kudos to them. But hold on.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Facebook and Twitter are the social tools most commonly integrated with email campaigns. J-P De Clerck details 10 characteristics shared by skilled email and social media marketers, such as relationship building, content sharing, trust earning and engagement.

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How social media is changing what brands stand for

Biznology

Branding is all about building an emotional connection that leads to trust with targeted customers. However, the trust for many brands (and government) has declined precipitously, causing a rise in protests and even boycotting certain brands. Facebook , Twitter , etc.). trillion since 2010 (source: US SIF Foundation).

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10 Tips to Build a Strong Online Presence for Your Small Business

Webbiquity

Including clear contact information on your website, along with social proof , builds trust with visitors and makes it more likely that they’ll reach out to you when they’re ready to buy. The most popular social media platforms for businesses are Facebook, Twitter, Instagram, and LinkedIn. Share them in the comments below!

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33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? from MySpace to Facebook).