Convince & Convert

JUNE 3, 2010

And he wasn’t the only one in tears in Detroit today when Armando Galarraga delivered the lineup card before the game, triggering a cathartic standing ovation at Comerica Park. We may be the least vindictive, grudge-holding society ever. Even in the worst of times, a simple, straightforward apology and genuine remorse can make us cry.

Social Media 156

Social Media Media PR Webinar Metrics 156

Hubspot

MAY 18, 2012

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." Or were the results of Facebook advertising really so miserable that it warranted this media attention? But is GM truly the digital marketing icon that we should be referencing to determine whether or not Facebook ads work?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Marketing Insider Group

NOVEMBER 12, 2014

I started publishing on Slideshare in July of 2010. “ STEPPS:” Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. . And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. So the overwhelming emotional trigger is fear of failure or risk aversion. Copyright © 2010 Tiecas, Inc. I should know — I am an engineer too.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 29, 2010

Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 2, 2010

Draw up a detailed schedule for delivering each phase of the campaign, map out events and actions that will trigger appropriate follow-up emails based on email recipient and site visitor behavior. Copyright © 2010 Tiecas, Inc. WHEN : When on the sales cycle do you expect to engage with your prospects?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. TrueMoveH, a mobile communication provider in Thailand, triggered leaky eyeballs everywhere when it published this video in 2013. "Sure," you must be thinking. And in other news, the sky is blue.".

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Lake One

MAY 23, 2019

These were typically promotional in the form of a forward, shameless sale, often designed to trigger an emotional response such as fear or anxiety to get you to take an action or make a purchase as soon as possible. LinkedIn , Facebook, and Twitter were all introduced to the world between 2002 and 2006.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. 290 Email Spam Trigger Words to Avoid by Mirna Bard. ** 5 Stars. This list of 290 spam trigger words to avoid contains both obvious (e.g., $$$, income from home, MLM) terms as well as less obvious words and phrases (cost, discount, compare, and trial).

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Hubspot

NOVEMBER 5, 2015

In short, Berger believes that one of the principles that drives people to share and talk about an idea is triggers -- environmental or societal instances that serve as a reminder to make us think about something. Man, Woman, Wild - 2010. Dual Survivor - 2010. Surviving Mondays: What are You Preparing For? Man vs. Wild - 2006.

Television marketing 28

Television marketing Education Training Class 28

Hubspot

JUNE 29, 2012

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. of Facebook fans engage with the brand they are fans of.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 12, 2012

Instagram and Facebook , which I guess won’t be big news by the time you guys are listening to this on Thursday, but on Monday it was a big bomb that was dropped on everyone. Facebook buying Instagram makes perfect sense to me. Eric : But back to the task at hand here in terms of Facebook and Instagram. Jay : Yeah.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Hubspot

MARCH 19, 2020

We started doing this sort of testing religiously back in the summer of 2010 and saw dramatic results. For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Timing Around Trigger Event: How soon after the triggering event should you send that email? Do they love webinars?

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Martech

NOVEMBER 15, 2021

In cases where the so-called walled garden companies (Facebook, Google, Apple and Amazon) are in possession of the data marketers need to evaluate efficacy, marketing attribution and predictive analytics companies often have forged relationships to help their clients penetrate these closed systems. Full Circle Insights.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Customer Experience Matrix

JANUARY 31, 2014

Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors. One quirk is that the system reacts to all event-based triggers, rather than following a single branch within a workflow. per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Directive Agency

JUNE 24, 2019

Well, we met with the growth team of Facebook. I’m in a conference room with VP level people at Facebook and we’re going over, how can Facebook improve their SEO? I won’t tell you how much I paid for it, it might be embarrassing, but it hit all the triggers for me, it had zip. I can’t recall.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Well, we met with the growth team of Facebook. I’m in a conference room with VP level people at Facebook and we’re going over, how can Facebook improve their SEO? I won’t tell you how much I paid for it, it might be embarrassing, but it hit all the triggers for me, it had zip. I can’t recall.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Facebook Sharpening the Knife You may remember that Twitter refused Facebook’s $500 million buyout offer last September. Check ( Facebook Lite ).

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

LeadSquared

JANUARY 11, 2021

Finally, some enthusiasts reincarnated the brand with Lady Gaga as its creative director (2010). If you are selling a B2B product or a service, LinkedIn or Facebook is a good option. Even after being resurrected for a short while and going through six CEO changes, it became bankrupt again in 2008. Old Spice also had a similar story.

Work Management 52

Work Management Campaigns Marketing Management Planning 52

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Hinge Marketing

DECEMBER 29, 2015

If you tried a MAP pre-2010, you might have a bad taste in your mouth because the systems were clunky and hard to use then. Today, marketing automation responds to a prospects behavior and allows you to personalize an email message and trigger non-email events like having your business developer call a hot lead.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Hubspot

DECEMBER 26, 2012

We started doing this sort of testing religiously back in the summer of 2010 and saw dramatic results. For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Timing Around Trigger Event: How soon after the triggering event should you send that email? Do they love webinars?

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

SEPTEMBER 26, 2013

As the goliath of the social networks, Facebook is a volatile sandbox of opportunity for any inbound marketer. Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. Don’t blow it. And it’s still piping hot, so be careful. Qualified Lead.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Convert

JANUARY 31, 2022

These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. Vancouver 2010 Olympic Store: Single Page vs Multi-Step Checkout. Adspresso: Facebook Ad Copy. How will this affect conversion rates?

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

EveryoneSocial

FEBRUARY 26, 2018

As we detailed extensively in this post , Facebook and all other social networks are in the process of continuing to prioritize user content over brand content. In 2010, Kelly Services hired the Altimeter Group to evaluate their social media marketing strategy. Pull the trigger! Your brand followers aren’t seeing your content.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Single Grain

FEBRUARY 17, 2020

Over the years, Proctor and Gamble produced more than a dozen soap operas , including the last P&G-owned soap opera As the World Turns , which went off air in 2010. And it makes sense: stories trigger neural coupling, which is when the listener's brain reacts to a story as if it is their own. Brand Safety Across Facebook Services.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Hubspot

JUNE 1, 2015

Further studies suggest that even the mention of identity was enough to trigger the association. Facebook cofounder and CEO Mark Zuckerberg and late Apple cofounder and CEO Steve Jobs wore the same outfits every day as well. An interesting example comes from a 2010 study by Jonathan Levav and Shai Danziger.

Case Studies 28

Case Studies Studies Terms and Conditions Budget Programs 28

seo.co

DECEMBER 8, 2020

Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more. Each signal is an indication to search engines that your content is high-quality and deserves to appear highly in search results. Individualized Results.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Marketing Insider Group

SEPTEMBER 14, 2023

In reality, people only share content for a few reasons: Clout or social capital Unique value (unlike anything else) Intriguing storytelling Emotional triggers Everything you publish should meet at least one of those points, if not more. Valuable and interesting content gets traffic – but not shares. That’s not all. Here’s only one example.

Top of Funnel 276

Top of Funnel Practices Content Marketing Planning 276

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). It was at the Twitter Shorty Awards (NYC) in 2010.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: Facebook: That was then, this is now. Understanding the Customer Buying Cycle and Triggers. Posts You Might Like to Read: 9 SEO Tricks That Are SO 2010. 20 Awesome Facebook Cover Photos. How to Pump Up the Engagement on Your Facebook Page. 3) Being Peter Kim. 4) Bluleadz. 30) SEOmoz.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: Facebook: That was then, this is now. Understanding the Customer Buying Cycle and Triggers. Posts You Might Like to Read: 9 SEO Tricks That Are SO 2010. 20 Awesome Facebook Cover Photos. How to Pump Up the Engagement on Your Facebook Page. 3) Being Peter Kim. 4) Bluleadz. 30) SEOmoz.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Metadata

JULY 26, 2021

But regardless of where you found yourself emotionally on the evening of May 23rd, 2010 (#livetogetherdiealone), how you tell your product launch story should be a slow, steady, building stream of new information that unfolds over time — like a beautifully executed novel. Maybe that was a bad example. Don’t just think LinkedIn.

Work Management 52

Work Management Marketing Management Budget Programs Software 52