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The B2B marketing ironies of our time

Biznology

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Kudos to them. But hold on.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Facebook and Twitter are the social tools most commonly integrated with email campaigns. Share this on Facebook. Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year. Share this on Bebo.

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

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What Is The Future Of Content Marketing?

Marketing Insider Group

We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do. Google’s “Zero Moment Of Truth research showed that the number of sources we look for in making a purchase has doubled (2011 vs. 2010).

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&#

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. Facebook is quickly becoming the second-most popular B2B social network. Fine-Tune Your Content Marketing.